Nestle To Sell Fair Trade Coffee

[suedonim]

So, will you be buying the new Nestle Fair Trade Coffee? I won't!!

If nobody buys it then they can say the consumer doesn't want it and go back to unfairly traded coffee.

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Quite happy with cafedirect. Suspicious of Nestle doing that - but acknowledge they may be trying to do right......or just sell more coffee!

Dammed if they do, dammed if they don't.

that would depend on how it sounds when you pop the foil

I guess it means that being unethical has finally started to hurt them a teensy bit.

Or a brand manager's manager wants to get rid of them, and are deliberately setting them up to fail...

Lord God but I am cynical. No thank you.

that is just WEIRD though isn't it? Nestle selling Fairtrade.
like Julie Burchill becoming a social worker
or Anne Widdecombe writing for the Guardian

rather cynical of them to offer one brand that is fair trade when the others aren't.

however, the new brand has been approved by the fair trade organisation, and I think we peobably should appreciate them for taking a step in the irght direction shouldn't we?

Although I realise that Nestle are an objectionable organisation and are merely responding to a growing sector in the coffee market, I think the Fairtrade organisation are correct to endorse them. The Fairtrade scheme is important and the marketing power behind nestle will spread the messege to a wider audience and this will have a knock-on effect on the many smaller fairtrade brands out there.

no, I don't think so SB. I think it is cynical window dressing. If they were ACTUALLY committed to ethical marketing/trade then yes I could support it, but I think this is a cynical way of distracting attention from the rest of their unscrupulous practices.
imho

It will interesting to see whether there's any price difference between their ethical and their 'unethical' brands. It's a bit odd that they'll be selling both types, isn't it?! IMO, it's just a reaction to the criticism they've received over the years and they're now wanting us to believe that underneath, they're nice guys with the interests of humanity at heart. Cynical? Moi??

Right, I'm off on holiday now, I look forward to seeing people's comments when I get back. Bye!

Bon Voyage psuedonim.

As for Nescafe .... This is a cynical move to improve their dodgy reputation. I'm glad though, because at least it means they care about their bad reputation so consumer power is having an effect.

I thought it was just me, my sister and a couple of hippys from Kemptown who actually bothered to boycott Nestle.

I try to boycott Nestle too (harder since they took over Rowntree who make all my favourite chocolate bars) and will not be buying their Fair Trade coffee. I'll continue to support the smaller Fair Trade suppliers that have been doing it for years and I won't buy Nestle till they stop doing the Baby Milk thing - until then it's all cynical as far as I'm concerned.

Can anyone tell me what Nestle have done so wrong that they need to be boycotted? Sorry I don't know the reason.

I'm with you witchycat.

Bit like Milupa "promoting" breastfeeding, isn't it?!

notsohorridmum... nestle are very big on promoting infant formula in 3rd world countries.
they basically offer it at low prices and tell new mums that it's a fab way of feeding their babies (done in the west!). they then hike the price up forcing families who are already pitifully poor to be unable to afford it.
they then don't mix it properly so babies end up very poorly, because they can't afford enough.
they are also mixing it with unsafe water to start with.

all about the Nestle boycott