Winkywinkola
Thank you for your acknowledgement of the "breastfeeding mafia" because very few of us breastfeeding mums will acknowledge it.
I have not read "The Politics of Breastfeeding. No money to be made from breast milk." It would indeed be interesting to see how balanced a view it takes.
What I do know to be a fact is that infant formula companies are NOT allowed to advertise formula for babies under the age of six months In addition, formula (for under six months) is not allowed to be on sale or subject to any promotional price and, wait for it, the government (aka "Big Brother") does not allow Tescos to give clubcard points on baby formula (for babies under 6 months).
In addition, the government is stopping chain cafes and restaurants providing jugs of hot water to warm babies bottles under the guise of health & safety. Health professionals are not allowed to advise mothers to give up breastfeeding. In some cases, this might be a good thing (we all know that the early days of breastfeeding can be tough) but in cases where it is just not working out - this is just so wrong! This undermines and totally demoralises bottle-feeding mothers (some who have chosen bottle-feeding and some who had no choice in the matter). I think that this is wicked.
Bottle feeding was, historically, "entrenched in our society" but I would assert that this is certainly no longer the case.
The "breastfeeding mafia" have all the power because they are prevalent among health professionals and absolutely dominate the evermore powerful parenting forums. All the time in the press, more and more unsubstantiated and ridiculous claims are being made about breastfeeding. These claims are just not necessary and are, in fact, damaging.
The formula companies do market formula but ONLY and I mean ONLY for follow-on milk (infant formula for babies over the age of 6 months).
I think that the hype in the press is a backlash to the "breastfeeding mafia" and it has been coming for some time.
For goodness sake; for some breastfeeding is best, for some bottlefeeding is best, for some weaning at six months is best and for some weaning at four months is best. Mothers know best!!!