I know it tastes nicer but has it been proven to be better for you? I know MIL doesn't buy it for her and her husband - but will when she has my kids over - and they didn't have organic in her day and she fed her kids once on Smash and tinned meat so she is not bothered by organic. I am not prepared to give it up if it is better for the children, but equally I do need to cut down on spending. I must spend close to £600 a month on food.