I don't understand being house-proud. MN cleaning threads baffle me. It looks like ridiculous waste of life, is best way I can explain what I'm like.
Ah, ragged, but it's not. 
I used to be quite messy. I also had a bit of a ‘meh’ attitude to cleaning once upon a time. The problem for me was one, having a house too big for our needs, and two, filling said house with clutter. It was certainly never TV documentary worthy—probably very standard, in retrospect. But as a single working parent household, I just couldn’t stay on top of it myself. And because I couldn’t stay on top of it, I just stopped bothering to even try in the end. The thought of tackling it made me lazy and depressed and a little hopeless, if I’m being honest. It was quite upsetting. I look back and realise why my mental health kept deteriorating so much in the old house. I desperately wanted to set my DD a good example, but I constantly felt like I was drowning in chaos. I don’t say any of that dramatically either. It really did make me feel that bad.
We moved at the beginning of this year. We deliberately downsized and I decluttered like a woman possessed (Kondo really helped with this). My god. The difference—night and day levels. I’m so, so much happier. I’ve since become a total clean/tidy freak! I take so much pride in our beautiful wee home. It’s very peaceful space. I can relax and enjoy it, which is what most of us want from our home environment, I think. I no longer dread cleaning, because the place is so easy to keep clean and tidy without all the old crap to work around.
My biggest tip for anyone, besides decluttering? Gut the cupboard under your kitchen sink—the one where we generally keep all the cleaning supplies. Buy a cleaning caddy with a carry handle. The plastic one I have cost a fiver off Amazon. Organise your cleaning products/cloths/sponges/dusters, etc. into the caddy, and then place it under the sink (make sure you buy one that will fit). Every time you need to grab a certain product, take the caddy out and with you, no matter what.
By taking the caddy with you, you have everything immediately to hand. You’re not juggling bottles or rushing up and down stairs to fetch one product after the other. You’re actually seeing those random bottles you only pull out once in a blue moon for certain jobs. Suddenly, the polish and duster are right there, so why not just give the surfaces/photo frames a quick wipe down? Oh look, there’s the Windolene I bought in ’08 … may as well give the windows a going over. The bleach isn’t a stair journey away … should really go and squirt some down the toilets while I’m here.
I know it probably sounds ridiculous, but it’s been the best fiver I have ever spent. Decluttering revolutionised my tidying, but the caddy has done crazy-good things for my cleaning ‘mentality’. I’ve gone from blocking access to all visitors in my previous home due to shame, to throwing the door open for anybody who drops by.