I think people do it with minimalism too! Frequently on decluttering threads, when I used to read them, people would say they have started decluttering by going to IKEA/Dunelm/Wilkos/etc and buying loads of storage. Which makes no sense if you think about it. But it's once again acquiring the trappings of the identity you want. So, to be organised I must buy organisational products. I used to do this, particularly actually. I used to say jokingly (but meaning it really tbh!) that I was going to buy these (boxes/drawers/files) and put all my problems in them.
The lure is in the name: storage solutions.
But actually it's all backwards. The stuff is the problem, not the space.
A friend of mine surprised me once by saying she pretty much never "ate up" leftovers and just threw them away. I was a bit horrified and she said, shrugging, I rank myself higher than the bin. And it's true. If you're not hungry and you don't want it, why would you put that food in your mouth instead of the bin? Don't use your body as a bin. It's a similar thing with stuff. If you're not using it and just storing it, you've turned your house into a rubbish tip. Don't use your home as a bin!
We lived for years in a tiny weeny eeny house (four 10ft rooms) , and then we also had to store a whole load of non-negotiable possessions like an 500lb powered wheelchair, multiple hoists, medical equipment like you wouldn't believe, and also we have 10+ people in and out of the house every day and all their stuff they need and that meant there was simply NO room for hoarding of anything or even really owning of anything that wasn't directly practically necessary. It was a tremendous discipline at first but in the end it was immensely liberating. I am liberated from the maintenance and upkeep of inanimate objects that do not and cannot love me.
We have a bigger place now, but most of our cupboards are empty and we have only one or two pieces of furniture in each room. I enjoy the space and the order, and I also enjoy the few, beautiful, objects I do own. And I know people love coming here, because it's calm and easy, because they come round and tell me so, often! And that brings me joy, being told that. I like hearing that.
It's interesting. I have, at their request, helped quite a few of my friends blitz/declutter/clean their houses. Sometimes it can be fraught, as there's a lot of mental "stuff" tied up in having a messy/dirty/chaotic house. People get ashamed and feel like it says something really fundamental about their character if their house is a mess. I don't think this is generally true. I think it mainly just means your house is a mess. I think housekeeping is a practical skill you can learn. I don't think it's a performative art that emerges from and reveals your soul. I had to get good at cleaning as DH gets every infection going and it was really a life or death situation, but otherwise I would not have taken the time. And it did take me time!
I keep saying people. I think I mean women, actually. It's something to do with the whole "swan" ideal of being a proper woman, where you're meant to magically know how to do all this stuff and also never show the labour. Eat anything and never get fat, have a perfect house and don't care about housework...it seems all connected, somehow.