service wash is fundamentally very hot water, with no soap or fabsoft. Usually a 90 degree cotton wash.
the sludge is old partially dissolved soap, fabsoft, dirt and grease that accumulates inside the machine, paricularly from doing lots of cool washes, but may also be aggravated by using excessive amounts of powder. Bacteria and mould feast on it.
If you run it HOT HOT HOT and empty, you may see the water in the machine turn grey and foamy. This is from the old soap that is being dissolved. Do it again until the water stays clear and clean.
You can put some old white towels in if you have them, the very hot wash will do them no harm.
You can add a cup of washing soda to the service wash if you like, it will probably help dissolve the soap faster.
Scrub the powder drawer and its slot with hot water first. If there is black mould in the slot use kitchen spray with bleach and a toothbrush to get it off. Clean the grooves in the rubber door seal.
This is also a good time to clean the pump filter and remove the lego, sludge, money, bits of tissue and bra wires.
It's my belief that putting the measure of powder through the door of the machine, rather than into the powder drawer, helps keep the machine cleaner.