Too crunchy!
I've recently changed from using Fairy Non-bio to Surcare Sensitive because of fragrance allergy, and my towels have become seriously crunchy and cardboardy. I like a slightly rough towel, but when it is so stiff that it doesn't even drape around me and I have fold it like cardboard - it's getting a bit ridiculous.
I don't use fabric conditioner, haven't done so for about 7y, and line dry whenever possible. I don't really want to start tumbling my towels to get them softer.
Any ideas how else to soften my towels?