Totally Tropical muesli - as good as Dorset Cereals IME. Nutty and berry mueslis also good.
Brioche slabs with custard, mmm
Their version of "Eat Natural" bars
Agree about their version of Lurpak being lovely
Fruit and veg are fantastic, lots of packaging though.
I usually pick up one random item each time to try, things are usually either rubbish or surprisingly good.
The "don't pack at the tills" thing is always annoying, though. The faster the staff go, the slower I get. When I was heavily pregnant a fella on the till tried to hurry me along and I hissed "I can't bend over the trolley so you will have to be patient." Then he had to sit there fuming while I did the slowest pack ever and let DD "help" :)
I fail to see how much time it saves, particularly for elderly or infirm (or pregnant) customers.