What’s wrong with our newly plastered & painted walls?

[maldivemoment]

Any decorators/experts about?

I’ve attached pictures of said problem. Walls were re plastered a few months ago. We did a mist coat last week & have now given it x2 coats of white emulsion.

When standing face on, the stripes are not visible but when walking along the hall, towards the room, all you can see are these bloody horrendous stripes on the wall. The sunlight directly on the wall is obviously highlighting the problem. The other 3 walls look absolutely fine. And like I said, when directly facing the wall, the stripes are not visible. But it’s soooooo bloody obvious when you’re walking towards the room.

So my query is; is it the plaster? The mist coat? The emulsion?

We’ve not scrimped on materials or rushed the job.

Is there any way of improving it?

Thank you to anyone who replies! (in the meantime I’m off to pour a large G&T 😩)

No, I am not an expert. I don't believe an expert would be giving advice on MN, but you never know! Just an informed amateur with a bit of experience. I am also a fine artist who is passionate and somewhat knowledgeable about paints, mediums, varnishes, plaster, lime, stucco and other finishes.

Did you buy your paint from a building supplier? If so you could ask them for advice about how to rectify your specific kind of paint. They are very knowledgeable and helpful.
Best of luck.

Thanks @Whataretalkingabout

we bought the paint from The Paint Shed. The guys in our local store are usually really good.

Maybe they’ve been given a bung to shift all the wrongly labelled stuff we bought! 😆

Jokes aside, it’s deeply frustrating.

Thanks everyone. This has been enormously helpful.

Brilliant white is just the colour, not the finish. What you have is definitely for walls. You can get brilliant white in matt or silk emulsion.

I would have thought that the 'brilliant' refers to the whiteness of the white, not the texture of the finish.

Brilliant white is the colour. It’s a common name for very white white. It’s nothing to do with the finish.

Sorry to have mislead anyone. Where I live, not in UK, 'brilliant' by itself is a finish. And this could have been part of the problem. I didn't notice at first the 'matt' on the same label.
As it turns out the problem was mostly caused by the method of application .

I had this problem with a dark matt paint recently and it was so obvious, especially with the sunlight shining on it. I had used the same roller technique on all other rooms with no issues before or since. I ended up very lightly sanding and doing 2 more coats with another light sand in between each. That sorted it out, but I was at my wits end with it!!

@Whataretalkingabout good to know the problem is 100% us and not the paint! 😆😆😆😆😆😆👍🏻

@Bringbackspring yes. Also at effing wits end!

You should probably give it a light sand now to knock those lines back, and then repaint. On the upside, you should get a nice finish once you've done that and used the w technique.

^Totally ignore this person, who doesn't know what the things on the paint tub mean (as they later admit). They're only confusing the matter.

It's Matt FINISH paint (should be no shine) and the COLOUR is Brilliant white.