Styling house to sell - ideas

[MachineBee]

I’m about to put my house on the market and want some MN wisdom re styling it for the sales particulars and viewings.

It’s recently been refurbished with all white walls, ceilings and woodwork, natural oak doors and flooring at ground level, natural wool carpets upstairs and sitting room. It’s a period property with retained period features but modern family kitchen/diner and bathrooms.

I’ll obviously ensure the house is clutter-free but my DD has said I need to style it so it has ‘aspirational appeal’ and she gave examples of putting out only white towels on show, ‘naice’ bathroom products (no Sanex or Tresemme), plain white or very tiny ditsy patterned bed linen. I prefer to add some colour with textiles (towels, bedding, cushions etc) so the house is more homely. Is she right and does the MN collective have any other pointers to suggest?

That’s a good point too. I may end up doing some of my own photos as a back up in case EA shots aren’t great. I have experience of producing sales materials so am aware of how important good light is to getting a good shot. Not all EAs realise this.

I agree with your DD. As you have all white rooms and has clearly been recently refurbished, it runs the risk of looking stark and seeming like a flipped property.

Make sure bedrooms have nicely made beds in. Clean, co-ordinated towels in bathrooms. Either 'naice' bathroom products on display or have them all tidied away.

Fresh flowers, subtle room scents.

Buyers can be incredibly dense and need to be able to see themselves living in a house (not all buyers). You need to sell the lifestyle at that price point, as much as the house itself.

Totally agree that some buyers are unable to see themselves living somewhere without a lot of direction.

I have added colour throughout the house with textiles, pictures and plants - and tried to avoid multiple colours, just shades of one colour per area that complements the colours used in the next one to avoid any jarring.