Tiling a small bathroom. Are subway tiles still in?

[Slubberdegullion]

I'm completely redoing a very small windowless bathroom. I really need to keep the budget for tiling as small as possible (as everything else is so £££).
Should I stick to white tiles to keep it as light as possible, and are white subway tiles for an entire wall OK?
Standard white square tiles are going to look so clinical aren't they?

In think white squares are awful and I love the subway ones. So much more classic.

white subway tiles are classic, I think. Large white tiles may make the room seem larger though (not squares).

I would go with the subway tiles. They are timeless. You can be flexible about other colours in the room when you use white, and it is definitely bright for a windowless room.

Square white tiles in a windowless room would make me feel I was in a room covered with grid paper for maths.

I love them - you could use grey grout to warm it a bit. I am not sure I would do the whole wall. What about doing just over half of it, and putting a big mirror above to reflect light.