It seems the level of luxury and facilities food drink etc is only if you go long haul?
I suspect it's a function of the number of Americans who will be there. Americans have a higher budget per day for their holidays, and generally higher quality expectations.
Slightly OT, but I fondly remember our first AI holiday. It was in Majorca, at a hotel that had just launched an AI offering that year, and so most people were still on half-board. So you got the drinks menu and of course you could only have the cheaper wines on AI (but still half the list), but the whole cocktail menu was included. And because the barman didn't know if you were AI or not he made a proper cocktail, and rang it up on the till, and we signed for it to our room, and then at the end of the holiday when we checked out, the bar section of the bill was zero Euros.😍
Since then, of course, various forms of cost control have been working their magic 🙄 and so the bar at an AI place is now a cost centre and not a profit centre. But we still occasionally score little wins, like the place we went to with American friends who brought along their DGD (17, but already drinking like a college student), who discovered that whereas "Mojito" was a paid-for cocktail, "Virgin Mojito" was not, and neither was a shot of rum.😉