Think i read recently in the paper that action is being taken to stop this. Not sure when it comes into force, but the advertising agency is forcing low cost airlines to advertise the complete cost, rather than their £1 deal that turns into £150. Bring it on
Most of the time when I check, BA/ better airlines don't end up costing much more, so I opt for these. Hated the cram to get onto Ryanair (who don't let people with kids through first). Struggling on with bump and 2yr old not fun. But I guess you get what you pay for, or not!!