I'm looking to take our family and my mum on holiday end of May half term and I think I am very out of touch with prices and demand. Flights seem to be around £350 pp, so we're looking at around £1800 before we factor in luggage, car parking and potential car hire on the other side. Villas aren't too bad. I can find one for a week for around £680, which seems to be a bargain for sleeping 6 people. I looked back over my old receipts and we paid £850 for return flights for 5 of us in October 2015.
Generally a week's package holiday seems to average between £2800 to £3500.
To secure better pricing did I need to book far earlier? Are there some tricks that I'm missing? I'm sad that our options are limited.