It's Madeira. :)
I was last year with DS.
We stayed in Funchal, where you can easily get around by walking/bus/cable car and there's quite a lot to visit.
Then we enrolled in a safari sort of day, in a 4x4 with a guide, which took us around one side of the island. We rented a car for a free day to the other side, but it's worth using a guide or looking out for what to see online.
The island is famous for its walk paths, which vary from easy to difficult and can take from a couple of hours to four. You can go by yourself, but best if you have a car or find transport, or join an organised walk. I found it nice to have someone explaining about history and the plants, etc.
Don't miss the natural swimming pools, the visit to a former lava underground river, and the village with typical houses in the north of the island.
We visited in December and had great weather, but narrowly missed a storm. :)
It's not difficult to drive, but keep in mind that there are narrow streets and steep hills.
We stayed in a room, more centrally in Funchal, so we could walk easily to the centre.