I don't know if other people have seen this, but I recently had a mailing from the Children's Traffic Club.
The Children's Traffic Club helps parents teach their children how to stay safe when they are out walking, playing or travelling by car.
It is aimed at 3 - 4 year olds and their parents, to work together through a series of 6 books. You get the first 3 books (I think) on regisrtration and the other 3 at 3 monthly intervals. There are also other membership benefits.
Membership costs £12.50 to cover the 6 books and postage and packing. Some local authorities are offering free or subsidised memberships depending on where you live - I'm entitled to one. You just have to check with the Club before you register.
If you are interested details are:
The Children's Traffic Club, Freepost HA4468, Harrow, HA1 2BR. Telephone 0870 010 4440. Email [email protected]. There is a website: www.trafficclub.co.uk.