[Light hearted]
DS submitted his UCAS form a couple of days ago, so has now received acknowledgements from all 5 unis and invitations to log into accounts on their websites so he can "track" his application, upload information that they say is needed to "complete" his application, view messages from their admissions teams, etc. From memory, when my older son did this, he then received many more emails from each of the 5 unis, with some sending up to 2-3 messages a week. He was never sure whether it was safe to unsubscribe without missing something important, or whether his application might be partly judged on whether he logged in or not (I know, it is unlikely, but that's easy for me to say when it's not my application 🙂). It's all a little at odds with the concept of a centralised admissions hub, and I can't help thinking it would be nice to at least get past the offer stage before the marketing begins!