I did just pick out the top 10! Yes I think universities in big cities are going to be targeted by big employers because that’s where they are based. However KCL, Liverpool and Sheffield seem to be lower down. Exeter is always seen as a top destination on HE boards but possibly local employment for the top 100 recruiters isn’t possible.
I think what top recruiters do, who throw money at recruitment, is important. It’s by no means clear that SMEs are faring better. Certainly not paying more. The starting salaries have remained static and that’s a shock.
Only some grads earn more overall. Plenty of arts grads don’t. Having said that, they probably don’t pay much grad tax either! Different people have differing needs for a degree. Degree apprenticeships have tumbled in numbers too. It’s difficult to know the value of some. Engineering ones could be BEng at a mediocre university and not MEng at a top university for example. So are some students selling themselves short?
I think some employers were cautious about Brexit and Covid on top has meant additional caution.