This is the exact list of unis I visited with DC last year. For the course, all had same entry requirements so it came down to two things. The first was course content, which will obviously down to the subject, future career choices, year in industry or abroad etc. The second was which uni and location was the best fit for the time you will spend there- in our case four years studying plus possibly a year in industry or abroad, so a five year commitment.
DS liked Loughborough but felt he would outgrow the campus/small town vibe if staying there longer than 3 years. It was very friendly and lots of social stuff is based around the halls - you can remain part of the your Hall even after moving out, which was a plus. And having to travel to Nottingham to see bands etc was a downside.
Bath ticked the academic boxes but he was resistant to commuting up that hill every day, as the 2nd year onward student housing area Oldfield Park is quite a way out. And having to travel to Bristol to see bands etc.
Bristol - just didn’t vibe with it at all.
Southampton was dull, no personality.
Leeds ticked all the boxes - city centre but on a campus, lots going on, can live within walking distance, loads of music, sport etc. Oddly enough the open day was a bit meh, but he went back for offer holders day, did his research, and can’t wait to get there.