They are enticed - universities are actively competing for students by making promises. Don't tell me they aren't.
My daughter, and her friends, all had the same experience. She had 5 offers, two were unconditional, and included RG.
We had to start fielding the phone calls for her because they reached ridiculous levels - offering her the chance to speak to a current student, asking if she had any questions, did she want to speak to a tutor, was she going to an applicant day... Then letters started arriving and post cards and the offers of bursaries. The picture was very clear - they were actively competing for students. When you went to open days and applicant days many universities compared themselves against other unis " if you come here we will provide x, other universities will only give y".
This hard sell is clearly designed to influence students. In every talk that we attended the students were told the number of contact hours, and the ratio of lectures and seminars.
I understand that university is an opportunity and that it isn't a simple transaction ie I give you money, you give me a degree but it should be that they provide what they have advertised that they would. So, if you come here we will offer 3 lectures, one seminar and one tutorial per week for 24 weeks should mean exactly that.
Whether students decide to attend or whether they engage with independent study or even whether they graduate is not the argument.
With regards to pensions - yes I understand. It's the same argument that is happening in most companies. My husband has paid into his company pension for over 30 years. 5 years ago the terms were changed and they are just being consulted on another change. He will receive nowhere near what he was forecast 30 years ago. It is not right. It's an outrage and yet what is the answer? Are we all willing to pay more in tax to give public sector workers a final salary pension plus pay more for utilities to give their workers a FS pension plus pay more for goods to give manufacturing and retail staff a final salary pension? I am guessing the answer is no. If you tell me that you are happy to pay more in every aspect of your life to ensure that everyone receives the pension that they were offered 10 years ago then fair play to you. Most people however want their pension to pay out whilst simultaneously demanding their costs in every other aspect of their lives are kept down.
And I have used my vote to change the system. Charging for HE is abhorrent to me. We should have free, excellent HE that is actually worth something. Many students would be better served by doing a decent apprenticeship or getting workplace experience than by studying some of the subjects currently on offer at many of the lower ranked universities.