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CIM - pregnant, hormonal, crying over feedback

2 replies

bettybat · 14/04/2012 13:02

And feeling very sorry for myself Blush

I'm doing the Chartered Institute in Digital Marketing - second assignment, Marketing Planning. Do an audit of your company, internal and external, write a plan with objectives and use various methodologies with stupid acronyms like SWOT, and pull in research data.

In theory, no problem. I handed in the 10 page draft and the feedback has really knocked my confidence. Where I hadn't completed something - like say, the target market analysis, I made it abundantly clear I intended to include this.

The feedback was in fairness, in part constructive - and I appreciate those comments. They've steered me in the right direction. Other parts of it have just made me cry. I'm not normally like this. One bit, she criticised my company for sounding "mass market". Well - it kind of is. It's a global insurance company that targets global, mid sized, and small businesses, public organisations AND individuals. In another section, she berated me for saying Company X instead of my company - but my company had told me explicitly not to give any indication of identity.

I know I should shrug some of it off but I guess I just feel under pressure - my work paid for it, my company don't fit neatly into the model the CIM tutors describe in their teaching of how to do a plan for this or that. I feel like some of the feedback was confusing and contradictory to feedback from the 3 page draft. I feel stupid and not wanting to go to her for help because she came across as such a horrible person in the webinar - unapproachable, and a student herself who didn't have time for us.

Please tell me I'm just hormonal, that I can do this, and everything will be OK?

OP posts:
webwiz · 14/04/2012 16:00

Well I know nothing about CIM but I know that getting bad/confusing feedback is a horrible feeling. It will fade and you will be able to take the positives and guidance from it without feeling awful about the negative comments (it sounds as if the tutor isn't able to differentiate for a company that doesn't exactly fit into the right boxes).

Is there anyone at work who has done the qualification? Maybe you could bounce a few ideas of them.

Good luck!

bettybat · 15/04/2012 08:56

Thank you webwiz...I was feeling very sorry myself, and not used to feeling so stupid. The confusing elements of the feedback had really knocked my confidence but you're so right...the feeling is starting to fade and now I'm feeling much more like coming back swinging!

Thanks so much for your kind reply :)

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