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Guest post: Mothers, drinking and social media - why is it all a big joke?

74 replies

MumsnetGuestPosts · 11/08/2014 11:24

It is a cold Friday morning. Outside, rain soaks yesterday's clean laundry. Lovely Husband coerces the children out of bed with the lure of hot chocolate. War breaks out over, variously, who gets to wear the pink hair clip, who gets to eat breakfast with the good purple spoon (as opposed to the other purple spoon), and whether or not Big Girl is, in fact, a smelly bum head.

By the time I've fought the daily hairbrush battle, and Lovely Husband has constructed a packed lunch from leftovers ('Look, it's sausage salad with...well, let's call them croutons', he says brightly), it is time to go. Little Girl spills her hot chocolate over her outfit and bursts into tears. Big Girl joins in.

Lovely Husband sighs. 'Is it too early for a drink?'

We both know it's a joke. Even in the depths of my alcoholism I didn't drink in the mornings. But quips about alcohol are part of the parenting lexicon, so much so that there are products like 'Mommy's Time Out Wine' for sale. On Mumsnet, we've got a 'glass of wine' emoticon, proffered to posters struggling with toddlers or teens, and the staff joke about needing gin to cope.

And here's Honest Toddler's view on the booze:
“'Wine o'clock', as parents call it, varies based on time zone and number of children in the house.

1 Child: 5pm or final school pick up.
2 Children: 4.45pm or final school pick up.
3+ Children: 4.30pm or final school pick up.

Teething Child: your call.”

At the end of my drinking, before my recovery, that joke was my reality. I was pouring my first glass of wine when I walked in the door at 4pm after the school run. And I could no longer ignore the fact that I was in trouble.

For whilst I knew for years that I had a problem, I also worked very hard in those years to ignore it. That's what addicts do - we deny to ourselves that our behaviour is abnormal, and in the furtherance of that aim, we seek out people and scenarios that reinforce our normality.

Social media is a powerful ally, then, for the alcoholic in denial. Whisky tumblers on Tumblr, gin jokes on Twitter, elaborate cocktails raised to the camera on Instagram, and memes about mummy's special juice on Facebook. The ubiquity of alcohol references sends a message in itself, but the lure of social media is far greater than that, because it allows us to carefully curate our lives so that we're bathed in the most flattering of lights. This means that the jokes about 'wine o'clock' are coming from people who, the evidence suggests, have lovely, glamorous lives crammed with happy family moments. Drinking becomes not just normal, but desirable. ‘Look, it's what the good mothers do’ - 700,000 followers of the Facebook group 'Moms need wine' can't all be wrong!

But maybe, they are. Alcohol Concern UK estimates that 1.6 million Britons are dependent drinkers. That's people who fit the diagnostic criteria for alcoholism, not merely those who drink above government guidelines, of whom there are vastly more. And the cost of alcohol abuse on the national pocket is huge; the Centre for Social Justice puts the figure for alcohol-related costs at £21 billion per year. Many of us have condemned Peaches Geldof for exposing her children to the tragic effects of her heroin addiction, whilst championing our right to drink around our own. Almost three million British children live with adults who drink hazardously.

So with statistics like that, why is there such strong cultural support for parenting and drinking? I was laughing about a glass of Friday night wine, even as I was hiding boxes of wine in my spare room and struggling to parent my children. I was rolling my eyes about how parenting can drive one to drink even as I was calculating, frantically, how much wine was left in my house and how I could get more. There were many nights when, a bottle of wine down, I wouldn't have been able to drive my children to A&E if required to, and I am grateful to this day that I was lucky enough not to bear the brunt of that bad decision. Marketing, of course, is the obvious answer: alcohol is the last legal drug that can be advertised freely. But why is it targeted at mothers? Why do we joke about something that can have such serious consequences?

We joke about wine because we need, somehow, to acknowledge that parenting is hard and we deserve some help along the way. When a friend wails “My three-year-old has eaten one of the buttons from the TV remote and I can't get Frozen to play so my five-year-old hates me, the baby slept for 34 minutes in total last night, and if I have to look at, let alone cook, serve and then clean up one more plate of sausages in my life I may actually die”, our reaction is: “Oh, no. Sounds like you need a glass of wine!”

She doesn't need a glass of wine. She needs somebody to take the children so she can nap. She needs her body to herself for a while, a clean house, a dinner that she didn't cook. She needs somebody to ask her opinion on Gaza, whether or not she actually has one. And, damn it all, she needs progressive maternity leave policies, earning parity with her husband and a chance at self-actualisation. But Ocado doesn't deliver those, so instead we content ourselves with camaraderie - and a bottle of Chardonnay.

OP posts:
elephanteraser · 12/08/2014 11:12

this is timely, i have just purchased a book, the sober revolution, calling time on wine oclock. would recommend the book for everyone wanting to stop, though i really do need to quit.

GlassOfPort · 12/08/2014 13:46

I was born in a Mediterranean country, where children are offered a few drops of wine with their water from a very young age and no family meal is complete without a nice bottle of red.

When I moved to the UK, I wasn't particularly shocked by how much people drank (give us a hearty Sunday lunch and you will find quite a few empty bottles at the end of the table...) but rather by the context of the drinking.
I still can't understand how an adult saying "let's go out and get plastered" or "we celebrated xx's wedding/graduation/promotion by getting him very drunk" can be socially acceptable.

I am not sure the problem is with social media. Surely, that's just a mirror that reflects or amplifies some very deep seated attitudes.

merrymouse · 12/08/2014 14:43

I think Britain has long had a drinking culture but 30 years ago it would have been unacceptable to drink al

merrymouse · 12/08/2014 14:50

(Aargh - phone!)

To drink alone (which led to a different kind of self deception - I can't be an alcoholic as I only drink with other people!) and wine consumption was much lower.

merrymouse · 12/08/2014 14:52

Also, alcoholics exist in Mediterranean countries and plenty of alcoholics don't binge drink and never appear drunk.

HowardTJMoon · 12/08/2014 22:49

If you have a problem with knowing when to stop it is not societies fault. It is your own. And if you cannot accept that and instead choose to blame others, then that is your problem, not how alcohol is portrayed in social media.

Which would be all well and good if the point the OP was making was "social media turned me into an alcoholic". But it wasn't. It was far deeper and more nuanced than that.

The point the OP was making, if I understood it correctly, was that
a) talk about wine-o'clock etc help to reinforce a problem drinker's denial that their drinking isn't actually that unusual,
b) it demonstrates a deeper underlying problem with our society's approach to alcohol in general, and
c) in doing so it masks other issues with society's view of parenting.

I absolutely agree that someone with a drink problem bears the responsibility to address that problem. But at the same time I do believe that a society such as ours that normalises heavy drinking makes it more likely for people to develop drinking problems. The UK has a disproportionately large number of people with alcohol dependency. It costs us dearly.

Even more importantly, I believe that a society that holds up alcohol as the panacea to tiredness, stress, boredom, celebration etc is a society that will continue to have such a disproportionately large number of problem drinkers.

Societal views on alcohol consumption strongly affect the numbers of people in that society with alcohol problems.

Shakey1500 · 12/08/2014 23:03

It's been touched on already but, in the same vein, I can't understand the amount of "bragging" that surrounds alcohol. And I'm not referring to teens or young twenty somethings.

I hear this in the workplace (office) on a weekly basis. From women (in particular curiously) in their 30's, 40's and above. Every Monday I hear along the lines of...

"Cracked open a bottle as soon as I got home on Friday! Then we headed out and I went onto the vodka's and I think I had about 3 or 4 shots at the end though I can't remember! Awful hangover on the Saturday but we went out for lunch and, WELL, it was rude not to have a glass wasn't it??? Finally stopped about 2am Sunday morning"

All this (and similar) to an audience practically applauding this feat. No remorse or shame (not that there should be as such? Probably used the wrong words) but revelling that they'd probably drank an entire month's worth of units in one weekend. To be repeated next weekend. I just don't get that attitude to alcohol at all.

Aheadofyourtime · 12/08/2014 23:19

I don't drink , well once a year or so, and have found it disconcerting that culturally most of the women around me talk about and drink wine to a huge degree and think I am very unusual for notdrinking.
Which, if we were still uni students I wold understand but we are 40s and older! I've usually parented alone and have always wanted t o be 1/ not tired and 2/ incontrol.
Refreshing to hear views which redress the balance a bit, thanks.

lynnmacmum · 12/08/2014 23:33

Having an alcoholic dad and knowing what that can do to children, I do not drink weekdays, I mostly only drink on nights out when my children are being babysat at grandmothers or aunts etc. I don't think it is a good message to send to your children that drinking wine or whatever is a normal daily activity. For some people, Im sure it is and no harm is really done, but for many more it can turn into an addiction and cause serious health problems.

OhMyArsingGodInABox · 13/08/2014 07:02

Since I've been sober I've realised everyone I know drinks it what I would call a problem way.

Either drinking to get drink or drinking as a crutch in the evenings.

IMO, a healthy attitude to drink would be picking a wine to go with a particular food and enjoying a small glass of it for the taste and flavour.

Otherwise it's no different to shooting up heroin to either get wasted or to stop the cravings.

That won't be a popular view but it's worth thinking about. Alcohol has no benefits other than taste, and most people don't really like the taste, they just work hard to convince themselves they do. Drinking to relax is nonsense as although it initially relaxes you (for about twenty minutes) it then causes stress as your body tries to process the toxins. There are much better, cheaper and easier ways to relax. And drinking to get drunk is obviously not a clever thing to do.

OhMyArsingGodInABox · 13/08/2014 07:03

Oh god excuse the typos. On my phone and doing three things at once.

ppeatfruit · 13/08/2014 11:28

I think that the biological aspect of alcohol's effect is missing here; it is a DRUG exactly like heroin or cocaine and the more you drink it the more you need and crave.

I said exactly like heroin but it is worse than heroin, it ruins your liver Which heroin doesn't do. It also causes devasting depression (something that a lot of people are in denial about preferring to run to the G.P. for ADs than to stop drinking.

MmeLindor · 13/08/2014 14:38

Great blog post.

Some people are misinterpreting/misunderstanding the basic point of the post. I don't think Allie is saying that 'wine o'clock' encourages, justifies or explains alcoholism, or is blaming it on her problem. I think it is a sign of British society's attitude to alcohol.

When I lived abroad, I rarely heard wine being offered or joked about as a solution. Tired? Have a glass of wine. Stressed? Have a beer! Kids getting on your nerves? G&T coming up!!

Having a glass of wine with a meal, or a beer when out with friends was perfectly normal. Getting drunk and puking on the streets was absolutely not. The only time you see young Germans getting totally blootered is (generally) at Bierfestivals like Oktoberfest.

DH just mentioned the other day that one of his colleagues gets plastered at every single event and meeting. She's in her 20s, and isn't able to attend a corporate event sober.

I think the jokes among mothers is just a part of the worrying climate of drinking to excess that exists in UK.

ppeatfruit · 13/08/2014 16:39

Yes MmeLindor but it's still insidious round here (Fr.) One elderly man hung himself he was so depressed from the effects of alchohol. Our neighbour (a policeman who himself had to be 'dried out' in a special hospital) said he couldn't keep up with the older man.

It's different from the more northerly countries but still bad. There are a lot of nasty accidents on the roads on Sunday evening when the people are returning from the family lunch where they drink heavily (mixing drinks too) but because they eat as well think that they aren't drunk so off they drive. At least there is now a culture of not drinking and driving in Britain.

HowardTJMoon · 13/08/2014 16:50

I said exactly like heroin but it is worse than heroin, it ruins your liver

And pancreas, stomach, peripheral nervous system, brain, bones etc. It's quite poisonous in large amounts. It's also one of the very few drugs that can kill you during withdrawal.

ppeatfruit · 13/08/2014 17:00

Yes Howard I am always amazed that when people die from alcohol poisoning like poor Amy Winehouse the media don't flag it up more prominently instead of saying she was off hard drugs. She wasn't ffs she was on worse stuff, vodka.

ppeatfruit · 13/08/2014 17:04

Of course I know why, because it's like smoking was in the 60s no one could believe (in spite of all the evidence) that cigarettes killed you.

Also journos are amongst the hardest drinkers!

ocelot41 · 14/08/2014 08:55

Great post. I have (thank God) never had an addiction - but I did get to the point when I realised I was drinking way too much too regularly and the alarm bells were beginning to go off. The crunch point was when I got a hangover so bad I was vomiting all the next day. Not clever when you are 14, REALLY not clever when you are 40.

Wine was my 'treat' for getting through the day and my consolation for never having any fun, relaxation time because of a list of chores that never got finished. I think there is a broader feminist point to be made here - it is not just about the alcohol. It is about the way in which mothers' lives are such an unremitting slog with so little help that we feel we regularly need to drug ourselves to feel better. That's quite shocking isn't it?

So I thought I would take the bull by the horns.I have had a full and frank discussion with DH, have started a 20 min exercise DVD daily whilst HE does nursery drop off so I am looking after my body better, and am saving my money for some posh bath oil for my evening chill-time instead of downing half a bottle to a bottle of wine most nights. I'm looking forward to feeling fitter and looking more attractive, but more importantly to having a more equal marriage and enjoying my life more.

ppeatfruit · 14/08/2014 09:54

Well done for facing up to reality ocelot Grin IMO we all make our own lives(I'm one of those women who know that we can't have it all and haven't tried I reckon it's the way to madness to even try ) women get affected by alcohol much more quickly than men (look at the recommended units).

All the men in pubs every night are drinking because??? I reckon it's because it's totally accepted by society ( it's advertised and pushed heavily) and also because it's an addiction.

ocelot41 · 14/08/2014 17:52

Ah, maybe that's where I went wrong ppeat I assumed I could 'do it all' if not 'have it all... And this way burn out lies! Thanks for your kind mg though. Still feel a real twit...

ppeatfruit · 15/08/2014 08:44

ocelot You're not a twit at all ; you just got into some bad habits (which a lot people can't or don't even bother to get out of btw) and you've worked out the best way to crack out of them. You're bloody amazing !!!

Also for not having a defensive go at me which most of the posters on here would have!! Thanks x

BittersweetSymphony · 17/08/2014 17:26

I've never been sure if I view everything differently because I don't drink or whether we really have a problem with alcohol in the UK. The main thing that I've noticed is that the wine o'clock jokes are becoming more and more prevalent. I've always thought the whole idea of going out to get drunk rather than have a good time is a little odd too, especially the idea of pre-drinks.

LaFlambeau · 25/08/2014 17:39

DP and I very, very rarely drink alcohol - not drinking isn't a big thing and there's no particular reason why we don't.

People find that odd.

JugglingFromHereToThere · 15/09/2015 11:54

I think sharing a bottle of wine with my partner a few times a week is probably OK?
And OK to joke about it too?
However I can see that the culture is not very helpful to those finding alcohol more of a problem
Like rich said I think more could have been made of the wider issues around this. I found the blog slightly lacking in depth on the whole
But wish everyone well in their life and parenting journeys

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