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Guest post: Mothers, drinking and social media - why is it all a big joke?

74 replies

MumsnetGuestPosts · 11/08/2014 11:24

It is a cold Friday morning. Outside, rain soaks yesterday's clean laundry. Lovely Husband coerces the children out of bed with the lure of hot chocolate. War breaks out over, variously, who gets to wear the pink hair clip, who gets to eat breakfast with the good purple spoon (as opposed to the other purple spoon), and whether or not Big Girl is, in fact, a smelly bum head.

By the time I've fought the daily hairbrush battle, and Lovely Husband has constructed a packed lunch from leftovers ('Look, it's sausage salad with...well, let's call them croutons', he says brightly), it is time to go. Little Girl spills her hot chocolate over her outfit and bursts into tears. Big Girl joins in.

Lovely Husband sighs. 'Is it too early for a drink?'

We both know it's a joke. Even in the depths of my alcoholism I didn't drink in the mornings. But quips about alcohol are part of the parenting lexicon, so much so that there are products like 'Mommy's Time Out Wine' for sale. On Mumsnet, we've got a 'glass of wine' emoticon, proffered to posters struggling with toddlers or teens, and the staff joke about needing gin to cope.

And here's Honest Toddler's view on the booze:
“'Wine o'clock', as parents call it, varies based on time zone and number of children in the house.

1 Child: 5pm or final school pick up.
2 Children: 4.45pm or final school pick up.
3+ Children: 4.30pm or final school pick up.

Teething Child: your call.”

At the end of my drinking, before my recovery, that joke was my reality. I was pouring my first glass of wine when I walked in the door at 4pm after the school run. And I could no longer ignore the fact that I was in trouble.

For whilst I knew for years that I had a problem, I also worked very hard in those years to ignore it. That's what addicts do - we deny to ourselves that our behaviour is abnormal, and in the furtherance of that aim, we seek out people and scenarios that reinforce our normality.

Social media is a powerful ally, then, for the alcoholic in denial. Whisky tumblers on Tumblr, gin jokes on Twitter, elaborate cocktails raised to the camera on Instagram, and memes about mummy's special juice on Facebook. The ubiquity of alcohol references sends a message in itself, but the lure of social media is far greater than that, because it allows us to carefully curate our lives so that we're bathed in the most flattering of lights. This means that the jokes about 'wine o'clock' are coming from people who, the evidence suggests, have lovely, glamorous lives crammed with happy family moments. Drinking becomes not just normal, but desirable. ‘Look, it's what the good mothers do’ - 700,000 followers of the Facebook group 'Moms need wine' can't all be wrong!

But maybe, they are. Alcohol Concern UK estimates that 1.6 million Britons are dependent drinkers. That's people who fit the diagnostic criteria for alcoholism, not merely those who drink above government guidelines, of whom there are vastly more. And the cost of alcohol abuse on the national pocket is huge; the Centre for Social Justice puts the figure for alcohol-related costs at £21 billion per year. Many of us have condemned Peaches Geldof for exposing her children to the tragic effects of her heroin addiction, whilst championing our right to drink around our own. Almost three million British children live with adults who drink hazardously.

So with statistics like that, why is there such strong cultural support for parenting and drinking? I was laughing about a glass of Friday night wine, even as I was hiding boxes of wine in my spare room and struggling to parent my children. I was rolling my eyes about how parenting can drive one to drink even as I was calculating, frantically, how much wine was left in my house and how I could get more. There were many nights when, a bottle of wine down, I wouldn't have been able to drive my children to A&E if required to, and I am grateful to this day that I was lucky enough not to bear the brunt of that bad decision. Marketing, of course, is the obvious answer: alcohol is the last legal drug that can be advertised freely. But why is it targeted at mothers? Why do we joke about something that can have such serious consequences?

We joke about wine because we need, somehow, to acknowledge that parenting is hard and we deserve some help along the way. When a friend wails “My three-year-old has eaten one of the buttons from the TV remote and I can't get Frozen to play so my five-year-old hates me, the baby slept for 34 minutes in total last night, and if I have to look at, let alone cook, serve and then clean up one more plate of sausages in my life I may actually die”, our reaction is: “Oh, no. Sounds like you need a glass of wine!”

She doesn't need a glass of wine. She needs somebody to take the children so she can nap. She needs her body to herself for a while, a clean house, a dinner that she didn't cook. She needs somebody to ask her opinion on Gaza, whether or not she actually has one. And, damn it all, she needs progressive maternity leave policies, earning parity with her husband and a chance at self-actualisation. But Ocado doesn't deliver those, so instead we content ourselves with camaraderie - and a bottle of Chardonnay.

OP posts:
hmc · 11/08/2014 21:01

Thought provoking and spot on

My1Penny · 11/08/2014 21:01

You are absolutely right - when we struggle and find it difficult to cope, it is support and practical help we need, not a drink. A drink has not cured anyone's problems yet, but alcoholism has destroyed far too many lives and families... Thank you for speaking out. This is an excellent post and a very powerful message.

missorinoco · 11/08/2014 21:03

Good post.

I particularly liked the sentence about Gaza, "whether or not she actually has one." So true.

Oblomov · 11/08/2014 21:19

I agree completely.
But until the core problem is addressed, then nothing will change.
Life in the last 20 years or so has got a lot harder.
More People feeling stressed, mental health, drinking more.

Also, I actually find the current generations child centred parenting, quite unappealing, and am concerned about the next generation of, what has been described as 'entitled brats'.

marshmallowpies · 11/08/2014 21:47

I've lived with alcoholism in the workplace, watching a colleague destroy his marriage, his friendships, his own career and trying to detonate the careers of those around him (me included) in the process.

I'm now facing up to what you might call the third age of alcoholism in my family - relatives in their 60s and 80s for whom alcohol is their last remaining crutch, or only interest in life.

It has completely changed my opinion of alcohol - after my first baby, I went back to having a drink maybe on a Friday night (a single drink!) and it was a treat I looked forward to. Roll on two years, and I don't even have that Friday night drink any more. Granted, I'm pregnant again at the moment, but even before I got pregnant I was barely drinking. I had a miscarriage earlier in the year and after that, I didn't even console myself with a glass of wine; the only thing I looked forward to having again was as much caffeine as I wanted.

The only scenario where I'd find it hard not to want a drink now is when out with friends, especially on someone's birthday, but I'd be the one having a single glass of white while they all drink several bottles of red - I've never been able to tolerate red wine well, and can't imagine drinking it now.

It is something I find reassuring, that rather than going cold turkey, I can wean myself off alcohol gradually and not really miss it. It just doesn't feel important to me any more. Just having regular access to a relative who drinks several bottles of wine a night, all by themselves, and seeing what a wreck they are making of themselves, is enough to poison my fondness for alcohol forever. Middle-class respectable alcoholism, as I've experienced it, may not result in domestic violence or upsetting family rows, or broken china, but it's still a very distressing thing to experience.

HowardTJMoon · 11/08/2014 22:01

This is a fantastic article. Thank you for writing it. I saw it with my ex; other people's jokes about drinking were taken by her as validation for her own drinking.

I see it now on Facebook from certain members of my family and friends - the same small subset regularly posting cartoons and quotes about drinking and everyone ho-ho-hoing along. Rather than pointing out that this small subset of people do regularly post such things and do regularly drink way too much.

This pervasive attitude towards drinking to excess is pernicious and damaging. It normalises dangerous and destructive behaviours. Our children are growing up in a society where it is normal to believe that the seasoning for life's struggles and successes is alcohol. Had a great day? Crack open a bottle to celebrate! Worn out? You deserve a drink! Bored and frustrated? Go out for a drink, that'll cheer you up! Stressed out? Have a drink to relax!

Alcohol is not the answer to any of these any more than nicotine, cannabis or heroin are. Yet the latter are looked at in a way that is very different than alcohol. What makes alcohol so much more a socially acceptable drug than, say, cocaine? Booze kills many more people than coke does yet a drunk is no less tedious and dull and than a coke-head is.

HowardTJMoon · 11/08/2014 22:04

The problem is not per se with booze, but with a society where motherhood is undervalued, and there is too much pressure on family life and peoples' time.

I don't agree with that. Not the undervaluing of motherhood thing - that is true and you are right.

But there is a specific problem with alcohol that is separate from motherhood. As others here have said, the phrase "wine-o'clock" (or "beer-o'clock") are engrained in British society in a way that "spliff-o'clock" or "acid-o'clock" are not. Even "The kids are getting me down, I'm going to have a cigarette" is typically frowned on more than "The kids are getting on my nerves, time to break out the wine".

There is something deeply broken in the British approach to alcohol and this is just one manifestation of it. That in itself is a separate issue to the one about the perceived value of motherhood (or parenting as a whole).

martini · 11/08/2014 22:23

Maybe if 60's mums had been on Facebook the jokes would have been - go on have another Valium/ Librium (mothers little helpers). And before that - well wasn't gin known as "mothers ruin".

Wine is maybe a new manifestation of an old problem.

I wonder what came before gin?

VirtualLatte · 11/08/2014 22:41

Name changing regular because I've just posted what I'm about to say on fb in response to a friend linking to this thread and don't want to put myself...

I don't know if I'm missing the point but actually I don't agree with the op.

Yes proffering the virtual glass of the tipple of your choice could be seen as encouraging alcohol as a stress reliever or glossing over the real underlying issue and need for support not a drink.

But really, while comments like this normalise drinking to some extent, and clearly for an alcoholic might be close to the mark, it's a bit of a stretch to say they are the cause of alcoholism. If your drinking is out of control and you blame it on this alone, imho you are not being honest with yourself. There are likely to be many other factors at play.

I also think that real close friends will offer more support than this. Most likely behind the scenes away from social media, because they probably realise that proper support isn't given on social media. It's in the real life hug, or picking up the phone for a chat, or taking round a hot meal, or looking after your loss for an afternoon so you can sleep. This is what I would do for a real friend although I might also offer them a gin on Facebook. This is all you'd see though.

Thought provoking article? Yes. But I can't agree that offering a virtual glass of wine is either the root of alcoholism or the erosion of support amongst mothers.

VirtualLatte · 11/08/2014 22:48

Looking after your kids for the afternoon not loss, thanks dyac....

Viperidae · 11/08/2014 22:58

As a society we now glamourise drinking, we joke about and excuse behaviour that, in my grandparents' day, would have been cause for shame. We then wonder why our teenagers end up drinking cider in parks, why our young people drink themselves to insensibility and fight at weekends and why our NHS is buckling under the added costs of alcohol abuse.

This humour is the thin end of a very large wedge Sad

LonnyVonnyWilsonFrickett · 11/08/2014 23:09

I think this is a very thought-provoking post and there's plenty of truth in there, particularly wrt how society views motherhood, etc.

But that said, I agree more with virtual latte. While it may be easier to abuse alcohol if you have societal backing/approval/all your friends on face book screaming 'Gwan, take a drink!', none of those factors make you abuse alcohol.

I don't accept that a MN wine icon makes anyone feel that their addiction is socially acceptable. Denial makes one feel that an addiction is acceptable, not words on a screen.

That's not to say we shouldn't keep having the debate or resisting attempts to reduce women's struggles to wine, chocolate or shoes. But someone saying 'social media made me do it' (of course I paraphrase) has not quite got to grips with the root causes of their problem.

NomDePrune · 11/08/2014 23:19

www.theguardian.com/lifeandstyle/2014/aug/09/what-im-really-thinking-friend-of-alcoholic
Along the same lines, from Saturday's Guardian, and ringing a lot of bells here...

ZenNudist · 12/08/2014 01:03

I also agree with the virtual latte view. I felt something doesn't ring true to the argument that, virtual or otherwise, jokes about alcohol and parenting doesn't encourage, justify or explain alcoholism.

The permissive British attitude to alcohol (seen on fb or IRL at the school gate) might be used as self justification by someone concealing a drink problem. You tell yourself everyone does it. In reality it's the addict's interpretation that's not right.

Heavy drinking isn't socially acceptable or necessarily a cultural norm. I guess it depends on who you know.

I grew up with an alcoholic dad and so I know something about how an alcoholic organises their life around alcohol. I can see that social media can be brought into this web of self deceit.

A recovering alcoholic might be more sensitive to comments normalising or permitting alcohol use than someone who is just trying to invoke the concept of a treat to unwind, because kids tire you out. For some people alcohol is a treat used sparingly.

I say this as someone who is wary to keep a lid on my own drinking as I don't want to end up like my parents.

merrymouse · 12/08/2014 06:18

I agree that for some people alcohol is a treat used sparingly, but the concept of 'wine-o-clock' is not about using alcohol sparingly. It is about routine dependency on alcohol - not being able to get through the day without a drink.

The OP is not saying that offering a virtual glass of wine causes alcoholism or that it isn't well meant. However, the concept that it is normal to need a couple of glasses of wine a day just to cope is becoming increasingly wide spread and it is harmful.

It isn't socially acceptable to 'look' like an alcoholic. However, plenty of alcoholics don't 'look' like alcoholics and, (unless you can spot the signs and they are behind closed doors) never appear to be drunk.

OhMyArsingGodInABox · 12/08/2014 07:43

I absolutely agree with everything in the OP. I have been booze free for four months now and stepping outside of the alcohol conspiracy has enabled me to see it for what it is.

It is HORRIFYING how normalised a daily glass or even bottle of wine is. My problem drinking was camouflaged for years by being only slightly over the norm. When everyone at work or on the school run was talking about wine o'clock then of course it was fine for me to have finished a bottle by 9pm.

I'm not saying my alcoholism was society's fault, but it certainly was a factor in my not tackling it for years.

Love the blog, Allie.

VirtualLatte · 12/08/2014 08:45

Denial makes one feel that an addiction is acceptable, not words on a screen

This. With bells on.

There is no alcohol 'conspiracy'. There is nothing wrong with alcohol consumption in moderation, or even occasionally to excess. If you have a problem with knowing when to stop it is not societies fault. It is your own. And if you cannot accept that and instead choose to blame others, then that is your problem, not how alcohol is portrayed in social media.

I say this fully aware that there are lots of reasons why people develop dependencies on alcohol, and that alcoholism is a disease requiring help support and treatment much like any other condition. I am not without sympathy to those who struggle with it. And I can see how societal acceptance may make it harder to recognise the problem.

But the first step to helping yourself is to acknowledge you have a problem and to take ownership and responsibility for it. Not to blame others.

OhMyArsingGodInABox · 12/08/2014 08:59

Of course there's a conspiracy.

You wouldn't willingly and knowingly ingest a dangerous poison that impairs your normal functions unless there was.

Alcohol is a multi billion pound industry and there is a lot invested in keeping people drinking it.

T1nker · 12/08/2014 09:03

Great post. This is focussed on mothers and it is clearly a coping mechanism for the pressure of being a mum. I'm a man and I think there is a responsibility here for us to help out, reduce the pressure and provide respite so that alcohol isn't the defacto solution. I'm no saint by the way, I have in the past not been as supportive to my wife (no alcohol issue to be clear) as I should have been; but I am certainly changed now and recognise that providing and supporting are different and by supporting we help avoid these types of issue.

merrymouse · 12/08/2014 09:04

It isn't societal acceptance of alcohol that is the problem - it is the societal acceptance that it is normal to depend on alcohol - the idea that needing a drink at 5pm is a normal part of parenting - that is the problem.

Of course people aren't being turned into alcoholics by emoticons - that is not the OP's argument.

yellowdinosauragain · 12/08/2014 09:16

Alcohol is a multi billion pound industry and there is a lot invested in keeping people drinking it

I do agree with this. But I still don't agree there is a conspiracy. The are many many reasons people end up drinking to excess. Advertising and social media probably do normalise drinking and make it easier to kid yourself that your alcohol problem is normal.

But it is still your problem, not the advertising industry's, not social media's, not genetics, no excuses. Yours

Laying it at another door is just denial and, imho, exacerbates the problem.

More support for mothers (and fathers) who are struggling? Yes please, bring it on.

Laetitia1 · 12/08/2014 09:48

A much-needed and very eloquent post. Thank you.

mignonette · 12/08/2014 10:13

I raised this a few weeks ago on a thread about Peaches Geldof where the judgemental comments about drug using mothers were made by (most likely) women and men who thought nothing of sinking copious amounts of booze over the week. The only difference is that w/ regards to alcohol, the state is your dealer and takes your money. I mentioned the wine o clock jokes and the MN gin and wine icons as symptom of a far bigger problem so I agree with you totally.

I was roundly sneered at by a whole heap of people who had travelled well down that old River Nile. I am glad to see posters on here have a bit more awareness and insight.

Alcohol costs our society far more than illegal drugs do.

7Days · 12/08/2014 10:23

Of course little cracks and jokes don't turn people into alcoholics

But they can turn you into someone who drinks a little too much, a little too often, by disguising how problematic that is. That is a dangerous place to be in

SevenZarkSeven · 12/08/2014 11:07

This is a problem across society surely not just for mothers..

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