Not sure how to help him. (Neak is the new word for 'nerd', 'square', 'bod').
He's 13. He recently got a Gold in some Maths competition thing (top 3% in country according to Maths teacher). He refused to let his name be read out in assembly or go up to get prize. He's super confident but wants to be cool. If it was a prize for football he'd be up there in a flash to receive certificate. His twin sister got a bronze and was very proud to receive her certificate in assembly. She works hard and values academic achievement.
I'm not sure whether to just ignore it, let him grow out of it or how to address it. We had a brief chat and he didn't want to talk about it (teen!). I'm just worried that the obsession with 'coolness' will overwhelm the natural talent? Has anyone had this with their kids and how did you handle it?