Another long-term sufferer of PMLE here.
Definitely go to your GP. You need high-dosage anti-histamines and steroid cream/ointment. Possibly oral steroids as well. I have Mometasone cream and Prednisolone tablets in my bathroom cabinet so that I can treat myself at the first sign of a flare without the delay of trying to see a doctor.
Also ask to be referred to Dermatology for further treatment.
Cover up from the sun using the softest, most opaque fabrics you can. Stop putting anything on your skin until it heals. You do need to moisturise the area, but IME pretty much everything stings. You may be lucky and be able to use one of the extremely bland moisturisers like eucerin or diprobase. When my skin flares the only thing I can tolerate on it is pure virgin cold pressed coconut oil. Just a dab makes a massive difference.
Phototherapy works wonderfully IME, but only if you then have sun exposure immediately after. When I've gone on holiday within days of finishing the course (eg an Easter break) it has worked 100% and I have not reacted for the rest of the year. When we have a grotty spring, or I work mostly indoors, the protection wears off by the time I get strong sun.
I take antihistamines every day, increasing as the sun gets stronger. You can take up to 4 of the 'one-a-day' antihistamines every day. You can also add Piriton on top.
This summer, on my dermatologist's advice, I am taking Vitamin D and Niacinamide every day. I don't know whether it helps. There are so many other factors.
Sunscreen does not help me at all. I cover. That is the only guaranteed preventative for me.