Is whole milk junk food?

[Eleusis]

ASDA has been banned from advertising whole milk during children's telly programmes?

here

Personally I'd rather my kids drank whole milk than ate crappy white bread or drank nutrasweet fortified chemical water.

I thought they were supposed to drink whole milk!?

Thats what I was told on a thread recently.

Mine actually drink semi skimmed but it's more about space in the fridge an logistic of keeping it all stocked. I like skimmed, DH likes semi skimmed, nanny likes skimmed. And I got fed up trying to stock a fresh supply of all three. So kids drink semi and I make sure they get more sources of fat (nuts, cheese, etc.).

What next. Theoretically children are supposed to have whole milk until the age of 2. Then they can go on to partially skimmed or even skimmed if they're overweight. But with all the other crap that's being marketed specifically for children, why start getting excited about milk?

Yeah, like Nutrasweet. Oh that's nutritious.

my dd drinks whole, preferably organic because the amount of mucas is less

also, on my milk label (been comparing) there is more calcium in skimmed than whole!

or am i just looking at it wrong??

But its not all whole milk - its just Asdas that seem to be a different makeup to everyone elses. MAybe that's what they should be worrying about.

you must be joking
it is because of some half arsed idea that anything with more than x percent fat must be junk food

so that includes cheese and whole milk

bloody stupid

But then ASDA said they source from the same place and their milk is no different.

Never heard anything so stupid!

Milk being a junk food lol!

It does seem odd that Asda's milk should be 'different' in some way to other milk. Will now be looking at my milk label! Usually buy from sainsburys, but dh rushed to Asda this morning for milk.

yeah but the information they submitted about it is different to everyone elses and that is what has caused it to be banned.

Most likely is that Asda has messed up their figures.

But no-one else's whole milk has been banned - more a case of Asda getting it wrong than whole milk being banned.

woopsadaisy - yes, there is more calcium in semi-skimmed or skimmed than whole milk per volume

I thought the 'whole' point of whole milk was that children needed the extra fat.
Ds is 2.5 and drinks almost 2 pints a day. He is very slim.

Asda are quoted as saying that they've applied the formula to other supermarkets' milk in the same way & none should have passed. Either Asda are doing their sums wrong or everyone else is. I can't believe how far this whole anti-fat thing is going. I can't even get 'normal' cottage cheese for 7mo ds in our Asda - it's all super-low-fat stuff. I'm not even sure if it's okay to give him it.

Here's a list of "banned" foods, "allowed" foods, and companies that are still able to advertise their brands (just not, for instance, in the case of Maccas, their burgers - they can still advertise their restaurants!)

Under their guidelines, breastmilk would be classified as a "junk food"!

here

That's silly. If they are concerned from the POV that milk isn't really a suitable drink for humans and can cause allergies, then SS and S milk would be as bad. And the fat content of milk is low anyway - only 4% fat. I can think of loads of crap foods that they should stop advertising first...

That list doesn't make any sense! It is such a condradiction. Why not just stop advertising, least we won't have to sit through any ads!

Oh FFS, so we can have strawberries in syrup on white bread with a diet cola. But God bid whole milk, raisins, and cheese.

Stupid.

And people wonder why I don't take the government's advice on childrearing. They are so not qualified to speak on the matter.

from the telegraph site:
Foods caught by the junk food ban:

Marmite, Flora Lite, half-fat cheddar cheese, Dairylea triangles, bran flakes, camembert, sugar-coated puffed wheat, instant hot oat cereal, Jaffa cakes, reduced calorie mayonnaise, multi-grain hoop cereal, half-fat creme fraiche, takeaway chicken nuggets, potato waffles, Greek yoghurt (sheep), ham, sausages, bacon rashers, low-fat spreads, peanuts, cashew nuts, pistachio nuts, peanut butter, raisins, sultanas, currants, low-fat potato crisps, olive oil, butter, pizza, hamburgers, tomato ketchup, chocolate, brown sauce, cola, lemonade

Foods that escape the advertising ban:

Plain fromage frais, fish fingers, lasagne ready meals, currant buns, malt loaf, frozen roast potatoes, chicken curry with rice ready meal, frozen oven chips, sliced white bread, cottage cheese, supermarket frozen chicken nuggets, milk, brazil nuts, canned strawberries in syrup, diet cola, chocolate-flavoured milk.

Television adverts that could be hit

Kellogg's Co:co Pops straws, Bertoli olive oil, Anchor butter, Marmite, Peperami

Companies that can advertise their brands

McDonald's, Kentucky Fried Chicken, Burger King, Cadbury's, Kellogg's
What a load of old toss

BRAN FLAKES??? If they're junk food then I should get some turkey twizzlers in to keep dd healthy!!!!

Marmite

supermarket forozen chicken nuggets are in the good list DD picked some up yesterday and i looked and they only had about 35% chicken!

bloody ridiculous. This will make teaching people who don't know about healthy food VERY hard indeed!

How can a currant bun be good and a sultana bad?

apparently I read somewhere its all to do with the fact that they use the same amount of each food to test (eg 100g - though I don't know if that's the figure they use). Regardless of how much a portion of that food is.

SO
100g of marmite would be too unhealthy as that would be a huge amount of salt - but thats many many portions.
Say 100g of a ready meal could pass as it wouldn't contain as much but an actual portion could be 500g.

So it means absolutely nothing. Waste of time.