I write a newsletter that we send out to clients roughly once every quarter.
Until recently, the only way we could do this (without specialist software) was to send it as an attachment to our e-mails - we use ACT as our client database rather than Microsoft Outlook.
Whilst that is all well and good, I know that it means that many people simply won't read it as they don't open or want to open the attachments.
Our PA has managed to include the newsletter text (it's deliberately written to be only one page long) as a PDF and this can go in the body of the e-mail itself, which is much better than it going as an attachment. However, it is impossible to create e-mail links in the newsletter if we do it this way.
I think that the answer should be to get hold of some specialist software, but our PA doesn't agree. She thinks it's too expensive given that we only send them out once a quarter. She also thinks that it's hard to use the software.
Is she right? Or is there an easy and free/cheap way to do a newsletter?
thanks very much in anticipation!