Bought and placed as shown in pic at the same time. Both watered at the same time when needed.
One side -the one with the dying plant - gets less sun than the other but not hugely so, it's a south east facing deck so generally a warm, sunny space.
It happened last year too (with a different pair of lavenders) - I ended up swapping them periodically and that basically led to them both dying as whichever plant was moved to the shady area wilted.
Any ideas?