I have just been reading/ looking at the 'serving suggestion' on a packet of Mr Kipling's mini Victoria Sandwich cakes. Putting to one side obvious issues of wisdom / taste in my choice of cake (!) I must say the serving suggestion is the most useless and uninspiring thing I hahve seen that could lay claim to that title.
It merely shows a picture of a mini cake with a bite taken out of it, together with a few crumbs, and another (unbitten) cake in the background.
Therefore the suggestion is presumably to eat it. What else would anyone do?! (And in my current pre-menestrual state I unhappily obliged.)