No vitamins in Ella's Kitchen fruit purée?

[siski]

I've just come back to the UK after a time in the US where I was often horrified to discover that organic apple juice had NO vitamins in it as it's heat-treated (I had to buy the non-organic nasty stuff that has vits added back in)... But now I wonder if Ella's Kitchen fruit puree is the same. There are no vitamins listed on the back and it doesn't need to be kept in the fridge which makes me think it's also heat blasted.

Does anyone know or have any experience with label reading? I guess the only way to get fruity vits inside your kid is via fresh fruit, although even then apparently lots of the vits are lost during transport or while it sits in your fridge.

Arghghghg.

Ella kitchens purees are pasteurised like milk or orange juice like tropicana, which still have vits in......

PS I've contacted the manufacturer to ask. I'll let you know what they say.

There would only be vitamins listed on the ingredients panel if they have been added. If they are natually present then they won't be listed; orange juice, for example, doesn't have Vitamin C as an ingredient because it's contained within the orange, not added.

This is why so many people were fooled into thinking that Sunny Delight was healthy, because it had added vitamins. Reading the ingredients panel (ignoring all the other crud that was in it!), showed vitamins, ergo it must be healthy.

It doesn't have vitamin C on the ingredient listing, but it has it in the nutritional breakdown, no? Or it at least would say 'contains vitamins'? I'm just surprised that a product wouldn't promote its healthy qualities - ie all the vits it has. In the US, the nutritional breakdown on the apple juice actually said: vitamin C 0% - that's what shocked me!

To be honest, it's the same with any fruit/veg that you cook though - the process of cooking destroys some of the vitamin content - which is why raw/lightly cooked is always better.

And no matter how 'healthy' processed food might seem to be, the way in which is it manufactured to ensure sterility (especially for ambient foods), is likely to mean that a good deal of the vitamins will be lost.

(I think!)

I can't answer your query (although think the "not shown as ingredients as not added ase xtras" is what I would think) but just wanted to say:

I have had to contact Ella's kitchen before, and they came back with a very well researched and comprehensive answer. It did take a few days (and I did think they were ignoring me!) but they gave me all the info I was after, plus some more, so i hope they are able to help you