Maybe it's just the realm of the expat but all the Americans I've know in the UK have been great and generous home bakers. Not such a surprise as they were raised in a land famed for its cookies, sweet pies and other delicious, if calorific, treats. So guys, 'cup measurement system'.... WHY! This is 2008, we have Salter electronic scales with add'n'weigh. I've tried to play along... but guess what? Your cup measures are not the same as the ones I've bought. Where do I get a set of Imperial cups, and what for heavens sake constitutes a 'stick' of butter? I'm thinking you just don't want to share your scrumptious, sticky recipes. This needs to change, or I shall start a campaign to withdraw our Victoria sponge. Whose queen? Precisely.