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Who makes 'own brand' foods?

13 replies

Satine · 06/02/2005 09:51

I heard recently that there's a list of which supermarket own brand foods are actually made by brand name firms (eg Sainsbury's weetabix actually made by Kelloggs, or whatever). Does anyone know where I could find it?!

OP posts:
Blackduck · 06/02/2005 09:54

try www.moneysavingexpert.com - he has a list on there...

lowcalCOD · 06/02/2005 10:12

yes dh has been to weetabox factory
t hey make for allt eh supermarkets

Frizbe · 06/02/2005 10:14

friend works at bagle factory, that does all the uk's bagels!

jangly · 06/02/2005 10:14

Yes, but they'd make it to a separate specification wouldn't they. A cheaper 'recipe'.

SoupDragon · 06/02/2005 10:14

Nestle make some of the own brand cereals.

tangerinecath · 06/02/2005 10:56

I work in the food industry, have done for a while now. The company I work for owns brands such as Branston, Hartleys, Ambrosia, HP, Crosse & Blackwell, Loyd Grossman, Typhoo, Sun Pat, Cadbury's Drinking Chocolate amongst others, and we also manufacture a wide range of canned food/jams/tea etc for the supermarkets. The stuff we make for supermarkets is sometimes to a cheaper specification than the branded stuff, sometimes not. Sainsbury's/Waitrose/M&S is generally as good or nearly as good as the branded stuff, and Asda/Kwik Save is generally a cheaper version - about what you'd expect really.

misdee · 06/02/2005 10:59

cereal partners uk (who make shreddies etc) make own brand cereal as well. how do i know? i live near the factory and can see the boxes for sainsburys cereals etc thro the windows.

wobblyknicks · 06/02/2005 11:03

According to someone I know who works in manufacturing, Kelloggs is the only company who doesn't make products for anyone else - everyone else mucks in together.

sweetkitty · 06/02/2005 21:42

I work in the food industry as well and yes everyone makes for everyone else although you do get dedicated factories ie that just make for say M&S, the difference is the specifications are different ie Sainsburys donuts may have different % of jam to Tescos etc.

pixiefish · 06/02/2005 21:45

I know it's not a food as such but a friend of mine used to work in a factory in Middleton where they made fabric conditioner and he told me that the same stuff used to go into different branded bottles

Tipytoe · 28/12/2023 13:55

I worked in Yeo valley organic, they make own brand for Tesco, Sainsbury's, Waitrose, M&s, Collective etc From premium to value brands. Same place, people, machinery and ingredients; only the packaging and therefore price you pay changes. I never saw budget supermarket. I'd say much over half the production was for own brand products. The biggest sellers were greek style yoghurt for Sainsbury's and Tesco. Recipes were changed very slightly ie sugar, fruit content etc but ingredients were identical. Yeo products obviously used organic ingredients whereas own brand usually came from dried milk (whey powder) imported from Europe. All The milk certainly didn't come from a friendly herd sat next door to the 'farm'. There was a lot of mainly foreign labour involved in production but they are trying to mechanise as much as possible. I'd guess most brands will also produce for own brands, it makes sense as better they fully utilise their investment, staff, machinery etc than someone else who certainly would given the chance. I'd guess they may use a 'cheaper' recipe, but not necessarily, as own brands don't need the marketing budget nor the large margins. I'm sure own brands make up a very large percent of their production and revenue.

SoupDragon · 28/12/2023 14:16

@Tipytoe this thread is from 2005! 😂

Tipytoe · 28/12/2023 16:50

And? I found it and read it today!

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