I'm doing a bit of work at the moment in public health and understanding the barriers to uptake of fruit & veg.
I have my own research & theories, but I'd be interested in views and perspectives.
The reality is that we should actually eat closer to nine-a-day, but the five-a-day message was felt to be more achieveable.
Also people in the UK tend to eat more fruit than veg, which can also cause some problems (fruit sugar, teeth etc)
I think most people would now know about the benefits of fruit & veg?
So, if you're not getting 5 a day, what are your reasons?