cheerios ingredients:
Whole Grain Oat Flour (31.9%), Whole Grain Wheat Flour (29.6%), Whole Grain Barley Flour (18.2%), Sugar, Wheat Flour (contains Calcium Carbonate, Vitamin B3, Iron, Vitamin B1), Invert Sugar Syrup, Calcium Carbonate, Contains Sunflower Oil and/or Palm Oil, Molasses, Salt, Caramelised Sugar Syrup, Colours: Carotene, Annatto Norbixin, Antioxidant: Tocopherols, Iron, Vitamin C, B3, B5, B9, D, B6, B2
I am thinking that these ingredients are fine, no dispute by any common measure of what is UPF:
Whole Grain Oat Flour (31.9%), Whole Grain Wheat Flour (29.6%), Whole Grain Barley Flour (18.2%),
Wheat Flour (contains Calcium Carbonate, Vitamin B3, Iron, Vitamin B1),
Sunflower Oil and/or Palm Oil
And that these ingredients are fine, or at least not worse than BMS:
Sugar,
Invert Sugar Syrup,
Calcium Carbonate, Molasses, Salt, Caramelised Sugar Syrup,
That means these ingredients are the objectionable ingredients, the ones that make every other calorie from the above ingredients into UPF after all.
Colours: Carotene, Annatto Norbixin, Antioxidant: Tocopherols, Iron, Vitamin C, B3, B5, B9, D, B6, B2
Is that how identifying UPF works, the colour extract from carrots and achiote trees and the artificial vitamins listed at the end are what makes it UPF?
Or do the artificial vitamins (fortification) also make the Wheat Flour into UPF? Would unfortified white wheat flour be considered healthier for you in the UPF taxonomy?