I've been looking at labels for years and trying to buy foods which contain no or the least chemical ingredients. For us it started when DD2 seemed to react to 5 days per week school dinners.
Also we noticed she reacted to preservatives in cordials - at a young age they only had these when we went on holiday or for special treats, so could easily see the effects. Certain preservatives would make her face red and she'd develop a cough. So, we became accustomed to shopping for as natural ingredients as possible but I'm still learning and still confused about the right oils to use and why. I thought rapeseed oil was okay 😫
I'm fortunate that DH and I don't have much of a commute to work and both cook but I worry how my Dad's are going to manage to avoid upfs when they are shopping and cooking for themselves and obviously would like it if everyone in the country has more time, ability and inclination to cook or otherwise enough money to make an informed choice. I can't imagine our current government will do anything. They ignored the recommendations when the obesity report came out.
With regards cost though, I've sometimes found the basic range has less going on in the ingredients. Premium supermarket products is often just packaging and hype, and less wholesome ingredients.
Sandwich wraps have to be one of the worst things people are feeding their children as they've been sold as the healthy option over bread and kids are often having them for lunch and dinner.
We've had a bread maker for many years. It's not a faff at all.
Pancakes are a good alternative to bread or cereal for breakfast. I either make the 3 ingredient ones out of mashed banana, egg and flour or make crepe mixture and put it in one of those squeezey pancake bottles, so you can use it for a few mornings.Granola is easy to make in an air fryer.