What icing do I need please? What is this called?

[W00t]

I want to make the type of 'icing' that goes inside a chocolate Swiss roll. All the recipes I've seen use whipped cream, but half of us can't eat dairy, and the other half hate cream!
I really like the fake white stuff inside shop-bought Swiss roll, but no idea what it is. Is it meringue icing? Or is that something else entirely?
Thanks to all the knowledgeable bakers out there.

(And did MNHQ get rid of the "baking" topic, I could only find food/recipes )

I’ve always used buttercream if I’m not using jam or fresh cream

Yes, but that has butter in, which I'd like to avoid.

Use margarine.

You could use marshmallow fluff? Not sure what ingredients it has in, you’d have to check but it would probably work!

<a class="break-all" href="https://www.google.com/url?sa=t&source=web&rct=j&url=www.foodnetwork.com/recipes/paula-deen/7-minute-frosting-recipe-1941375&ved=2ahUKEwiWwuOC1sPrAhXLTsAKHbHODZsQFjAKegQIARAB&usg=AOvVaw1RamH_HZoXUUvhz--g6fdw" rel="nofollow" target="_blank">7 minute frosting

Is it just buttercream made with marg? Or you could try a wartime mock cream recipe which would probably come up whiter.

There is a dairy free squirty cream that tastes very sweet and synthetic but not bad all in all (if you like that kind of thing!) it’s called Food Heaven, Heavenly Vegan whipped cream. I reckon it would be pretty good in a Swiss roll!

It is buttercream but as pp said, you can make it with margarine e.g Stork or Pure Sunflower.

Betty Crocker buttercream frosting.

Aha- that 7 minute frosting sounds kind of like the thing I'm imagining, thanks.

Buttercream is heavier than I want, too similar to cream I think.

Butter cream is nothing like cream.

If you google vegan chocolate swiss roll recipe, you'll find plenty of dairy free recipes. There should be one you like.

@JaJaDingDong I mean similar in the way it is heavy, cloying, and sticks to your teeth! I don't really like it at all!

What cream do you buy?
I wouldn't have said either cream or butter cream were cloying, nor do they stick to your teeth.

Well- I don't buy any, because I hate it and my DC are intolerant!
Just normal whipping cream, but I find it so thick and heavy (when family/friends have made cakes). And buttercream makes my teeth itch it's so sweet!
I can cope with cream cheese frosting, but it's not going to go in a chocolate Swiss roll...and my DC don't like it either. Bah!

That plastic squirty cream is probably more my taste....there's no hope for me!

Try meringue frosting, dairy free.

Thanks anothermansmother I was thinking meringue icing might work.

In your case I would use coconut squirty cream, it is really tasty.

Thanks lakeside do you know if it's available in ordinary supermarkets? Would it be in the freefrom section or dairy/cream?

That 7 minute frosting is actually meringue frosting. It's egg white whipped with sugar, with cream of tartar and vanilla added. It tastes nice but I I have not used it in a roll before and wonder if it would be stiff enough to work?

You can’t use squirty cream! It uses an aerosol to put air into the cream, which sort of “deflates” over several minutes. (And leaves a watery puddly) You can only use to decorate the top of something you are eating immediately. If you squirt some on a plate and leave for 5 mins you will see what I mean! It’s not stable enough to hold a Swiss roll together.

Thinking about it, the squirty cream might not work with deflation.
But dairy free squirty cream is usually with the dairy ones in the chillers.

Mmm, I'm thinking something marshmallowy might be about right. The shop bought Swiss rolls have the filling just right (but the Waitrose one with chocolate buttercream is definitely too rich/sickly).

Didn't it use to be called 'mock cream'?