Am I on trend? Even a broken watch is right twice a day....
I don't think a sickly sweet alcoholic drink can ever be truly cool. If it was, I don't think they'd be asking my saggy sleep deprived sad sack of a self to rebrand it. Slogan: "Drink port, it makes looking after under fives slightly less unbearable"
I tasted it in Porto and that's where I got hooked, but it reminds me of programmes like the gbbo in that I enjoyed it but took absolutely nothing in.