Right, lets start with an out and out boast. I make amazing bread, crisp on the outside, tasty, rises perfectly and is filled with beautiful big airy holes like you see in French bakeries. Every time. Honestly, it is amazing to me every single time but I can do it! There are three things to help with this.
Autolyse your dough, mix the flour and the water (make it wetter than the recipe as well, nice wet dough makes lovely airy bread) and the yeast until all the flour is wet (a 'nice shaggy mass' according to a great baker). Cover it and leave it for an hour. Then add the salt, gives everything time to come together and the flour to develop and puff up a bit before the salt changes things.
Don't knead your dough, not ever! Once the salt is mixed in eave the dough, covered, on the side in your kitchen (if it's freezing there in the oven with just the light on makes a nice amount of warm). Wait an hour, lift one half of the dough over the other, rotate bowl a quarter, life and fold, rotate, lift and fold, rotate, life and fold. Leave an other hour. Do that three times. Fourth time oven on, shape the dough and leave in your tin/proving basket whilst the temp comes up.
DON'T KNOCK THE AIR OUT. When you life and fold there should be bubbles in the dough, gently fold so you keep them, they are the best bits those gaps, when it comes to shape the dough do it gently with as little pressure as needed to put a bit of tension in the crust. Seriously, I will try and find a picture of some of my bread, I'm not a cook or a baker, I'm just a geek who found out the best techniques!
Also bread should just be flour/water/salt/yeast, try the bakers percentage and you can make any bread you like from any flour you like without a recipe. If you want soft white rolls add in some fat like butter rubbed in at the start or a glug of olive oil.
Sorry, it turns out I am very passionate about making bread and how easy it is! Also I realise this is time consuming but I love it if I have a day at home with laundry and tidying to do, it gives the day shape but you can also slow prove in the fridge over night, give it a wait and fold first and one in the morning and it's still ace.