I make all my jam with lemon juice, very rarely use pectin, except when the jam really won't set. I don't like very stiff jam though. I've not made a straight strawberry jam so far but here is a pectin free reciepe from my preserves book:
8 cups strawberries, hulled and halved if large
2 cups sugar
1/4 cup bottled lemon juice
Toss the strawberries in the sugar and leave to macerate overnight.
Next day bring to boil, stirring and crushing to release the juice. Stir in the lemon juice. Continue to cook, stirring frequently for about 20 minutes or until the jam reaches the desired set. Let rest for 5 mins, skim off and foam and jar up. (it's an American recipe so then wants you to process the jars in a canner for 10 mins, which I never do)
My other recipe book suggests the same amount of strawberries, but 6 cups of sugar and 1/3 cup of lemon juice, with no maceration. It also has one for strawberry preserves which has 5 cups of sugar to only 6 cups of strawberries (still 1/3 cup lemon juice). It's a two day recipe where you double cook the jam, leaving it in a shallow dish for 24 hours. In my experience preserve type recipes tend to be almost fruit in syrup, very yummy but a bit different to your standard jam.
I tend to make my jam up a bit as I go along. As you can see from above proportions in recipes can really vary, so I'm not sure how much it really matters.