Not wishing to start a MrsMerton 'heated debate', but what on earth is Growing Up milk??

[TinyGang]

It's been a while since I'd been down the baby aisle at the shops, but I noticed a new(?) product yesterday called Growing Up milk.

Even my shopping befuddled little brain couldn't work that one out. It says it's for 12mth-3yrs. That'd be just 'milk' then wouldn't it? I'm sure that wasn't there when I was last in baby mode.

I think it is a newish product.

Why on earth people would buy it though is another question.

.... a waste of money?!!!

It's milk for toddlers, meant to be better than cows milk as it has the added vitamins iron etc.

Have tried it for DS1 as we're not big milk drinkers here (my fault) He enjoyed it, but then I found we weren't finishing the bottle quick enough and chuicking half of it down the sink.

HTH

Well if it says 12mth-3yrs on the label, that must mean 1-3 year olds need it in order to 'grow up' then?

That'll be just another ploy by the formula companies to evade the adverising restrictions on infant milk and get their name known.

It is free at my local soft play area, huge display of it at the front door.

Load of baloney imo.

Probably so they can market it and therefore market formula (or so the consipiracy theory will run).

Told you!

xx

It's not a consipracy theory at all, Oiliveoil, it's the truth.

IIRC, children only started to "need" follow on milk marketed at 6 months plus when advertising resrictions on infant milk were tightened. What a coincidence.

Maybe they should make some Growing Old milk for the other end of your life...oh yes they do, it's called 'red wine'

I was joking soupy.

Bullshit product to prey on unsuspecting and gullible parents I suspect....
Isn't it Hipp as well? You would think that they might be more ethical than other companies, but in the search for the consumer dollar...
GRRR

Just out of interest - how much does it cost?

Didn't notice the cost. It comes in a pack of (I think) 4 largish plastic bottles. I think Cow and Gate and Aptamil were both doing them.

I only looked out of curiosity remembering the days when I used to be in that part of the shop buying nappies and milk etc. Er...btw, not getting broody! Was just being nosey I suppose.

I brought grown up milk for my ds for a few months cause normal cows milk gave him a rash (consultant said too rich for his little body to cope with) and it was cheaper than staying on his normal formula. Was a good for ds to bridge the period until he could cope with cows milk, but it's the only reason I brought it. IMO cows milk would have been fine had he not started reacting to it and he's on cows milk now.