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Feminism: chat

Women’s sports kit - Cricket girls on Dragon’s Den last night

33 replies

IbizaToTheNorfolkBroads · 28/08/2026 11:42

Did anyone see these brilliant girls on Dragon’s Den last night here?

Two teenage cricketing sisters have launched a brand of women’s cricket kit. Most importantly white trousers with built in period protection shorts! DD(14) has played cricket for several years (and mucked about at it since she was too young to compete) and getting women’s specific kit has always been a problem. As has playing in white! DD turned up at her league age group final wearing her navy training shorts rather than “whites” as she was on her period.( Her coach raised an eyebrow, dd told him that he needed her more than she needed him (true, she’d already been asked to join a different club the following season), but they won. I think there was a small fine for non compliant kit).

Apart from addressing a problem head on, and creating a very nice looking brand, the 16&17 year old sisters who presented to the Dragons were so professional.

I’m a cyclist and have seen a few women’s cycle wear brands come and go.
I wish
Maiden Cricket the very best of luck. Girl Power all round.

edited for typos

Maiden Cricket | Women's & Girls' Cricket Kit, Teamwear & Equipment

The official Maiden Cricket store. Shop cricket kit, teamwear and equipment built specifically for women and girls, not adapted from the men's game.

https://maiden-cricket.co.uk

OP posts:
lifeturnsonadime · 29/08/2026 17:30

Another76543 · 29/08/2026 17:25

I don’t think I’ve seen any girls county teams playing in whites (admittedly partly because of the format played by girls). They all seem to wear darker colours. Same with girls school cricket. For girls playing in men’s teams for Saturday cricket at club level, the majority don’t seem to have an issue with girls wearing dark trousers with a white top.

Having said that, that company looks great. A lot of the issues with female cricket gear is to do with fit as much as colour. It’s improved massively over the last few years though. For example, it’s now possible to buy women’s fit pads and gloves which makes a difference.

I didn't say that girls county teams play in white, they don't.

Women's teams of all levels seem to play in coloured kit. My daughter's county kit is black and is allegedly 'unisex'. In practice it is made for male bodies.

I know lots of girls who play in Saturday cricket in mens/ mixed team. I've never seen a single one wear anything other than full whites.

Edited to add, my daughter has bought women's fit pads and gloves, they are brilliant, a game changer!

Another76543 · 29/08/2026 17:43

lifeturnsonadime · 29/08/2026 17:30

I didn't say that girls county teams play in white, they don't.

Women's teams of all levels seem to play in coloured kit. My daughter's county kit is black and is allegedly 'unisex'. In practice it is made for male bodies.

I know lots of girls who play in Saturday cricket in mens/ mixed team. I've never seen a single one wear anything other than full whites.

Edited to add, my daughter has bought women's fit pads and gloves, they are brilliant, a game changer!

Edited

It probably depends on the area. Our county has offered women’s fit for a couple of years and it’s not unusual for girls to wear darker bottoms in Saturday cricket (admittedly there aren’t lots of girls playing in men’s teams). Hopefully things are changing for everyone as so many girls are put off sport in the teen years.

Tink3rbell30 · 29/08/2026 17:45

powershowerforanhour · 29/08/2026 17:01

Why? It was a business decision. If the company is still ticking along well and growing, it may end up being a sound business decision.

Was Dolly Parton "silly" to refuse to give "I Will Always Love You" along with half of the publishing rights to Elvis?

All 5 dragons could have opened so many doors with all of the knowledge and contacts they have.

lifeturnsonadime · 29/08/2026 18:17

Another76543 · 29/08/2026 17:43

It probably depends on the area. Our county has offered women’s fit for a couple of years and it’s not unusual for girls to wear darker bottoms in Saturday cricket (admittedly there aren’t lots of girls playing in men’s teams). Hopefully things are changing for everyone as so many girls are put off sport in the teen years.

Times are definitely changing on that front. These girls are not the only ones who are breaking into the female kit market.

More and more women and girls are accessing cricket at grass roots level now. It's really good to see.

fiftyval · 29/08/2026 19:08

There was an article about them in our local paper which said that the show was filmed about 16 months ago. If you look their company up on Companies House it seems that the sisters were directors but have now resigned. It looks like their father is a director and some others - perhaps where the investment came from.

Callmejudith · 29/08/2026 19:18

Absolutely brilliant, I’m a cricketer and we play in black trousers but I will definitely buy something to support

powershowerforanhour · 29/08/2026 20:02

Tink3rbell30 · 29/08/2026 17:45

All 5 dragons could have opened so many doors with all of the knowledge and contacts they have.

That's true but everything has a price. They decided that £50k plus contacts was worth less than 25% of their company. You can't with certainty say that this is "silly".
It's not always
https://abcfinance.co.uk/secured-loans/entrepreneurs-rejected-by-dragons-and-sharks/

It's possible that they only went on Dragons' Den for the exposure, which is a decision in itself.

The Ones That Got Away – These Entrepreneurs Rejected the Dragons and the Sharks

Find out about the rejected entrepreneurs on Dragons Den and Shark tank that went on to make a fortune!

https://abcfinance.co.uk/secured-loans/entrepreneurs-rejected-by-dragons-and-sharks/

Tink3rbell30 · 29/08/2026 20:42

I think it's silly but each to their own.

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