Ok so I could have put this in AIBU but think may get more measured responses here and also want to see if you agree.
Colleague at work. I am head office think head of customer service type, he is branch based GM. We have to work together a lot due to an ongoing issue at that location. We get on well. So I thought. He presents as everyone's friend, easy going etc etc. often calls me just for a chat but drones on about all manner of things including personal things that to be honest I'm not interested in knowing often including how brilliant he is and isn't paid enough to be here etc.
More recently though he has started to make comments about my work and push back on central initiatives. But when he does it's very personal but delivered in his "I'm so nice I'm everyone's friend" vibe.
Bear in mind I am effectively senior albeit our roles sit in different structures . However in the last two weeks he has told me I need to be "nicer" to his team (I am nice to them but I also have to pull up on standards not being met and point out issues and whenever I do that it is met with defense.) saying I shouldn't be involved in some things that are on my job description! I was quite floored by this to be honest and probably didn't respond as robustly as I could have.
Since then when I put recommendations in being told "I've talked to the team we aren't going to do that for XYZ (insert random reason)" bear in mind again most of his team are very junior and not experienced in the wider issues of our industry. I'll reply explaining why this should be done and either be blanked or told I'm bullying them! Then potentially either a lengthy "let's be friends call" or a few days silence.
I feel like I'm being totally gaslighted and did to be honest lose my shit yesterday as I just find it so patronising. But the whole phone calls and messages I get as well it's just really weird.
No one senior would be particularly interested if I escalate it and he is perceived extremely positively due to this fake affable nature.I feel like there's an agenda here but I don't know what it is. Just male arrogance or something more I don't know. Any advice or views welcome. Thanks