The report was released in 2014 and it can be read from the council website here
https://www.rotherham.gov.uk/downloads/file/279/independent-inquiry-into-child-sexual-exploitation-in-rotherham
What struck me was the lengths that the Rotherham council are alleged to have gone to in order to hide the bad news. There is a thread on Twitter here:
https://x.com/LizHudsonPR/status/1874876536513576988
To save people clicking on it:
My experience of Rotherham - a long thread
The attempts by those in authority to cover up and minimise the horrors of Rotherham were astonishing. Back in 2014, I had a small PR agency in Barnsley. We were commissioned to support Prof Alexis Jay & publicise her report. Rotherham Council made the task incredibly difficult
They wanted to be in control of all media around the report (with all its damning verdict on them) but Prof Jay sensibly requested independent PR support. So we were approached by the council just two weeks before the report’s publication
We were told that it wasn’t likely to be a big job, most of the report’s findings had been covered in previous investigations so not a huge story. Then we got a copy of the report’s exec summary - we dropped everything.
The council owned copyright on the report and decided to release it on the Tuesday after the August bank holiday, making preparations for a press conference of this magnitude and importance much more challenging than they needed to be.
The report was subject to a strict embargo and we were not allowed to issue the press call about the press conference until the bank holiday Sunday. We had spent hours ringing around news desks to clarify who was working on that Sunday to ensure we could get the press call
to the right people. At the 11th hour, Rotherham Council shifted the goal posts and decided we couldn’t send the press call until BH Monday. Cue a frantic Sunday spent ringing sparse newsrooms again to get contacts for BH Monday (despite not being able to tell them much at all)
We worked round the clock that weekend (a colleague cancelled her holiday!) to make sure that we got all the major media outlets in Rotherham on the Tuesday for the press conference. It was packed, and we had Prof Jay scheduled for back to back interviews following the presser.
We then had to push RMBC to allow media an hour to read the report before the presser started. The report was detailed and complex, yet the council wanted to release the report and start the press conference simultaneously, giving media no time to digest its findings
In short, I’m convinced that the council thought a relatively new, small local agency wouldn’t have the skills, capacity or expertise to publicise the report in the way it deserved. Despite all the obstacles, we managed to get Prof Jay’s report on every national front page,
leading every news programme, and shared across the world (we took calls from everywhere from CNN and NYT to Al Jazeera that day). The press conference was broadcast live on BBC and Sky.
Working in PR, I understood the council’s tactics around minimising the bad news - but there are certain stories where PR tricks have no place. This was one of them - too huge, important and devastating for anything less than total transparency.
I’ll always be incredibly proud of the work our team did that summer. After years and years of being silenced, Rotherham’s CSE victims were finally heard thanks to the hard work and diligence of Prof Jay, some excellent journalists. and a determined little PR agency in Barnsley
So, it simply isn’t true that these devastating stories of abuse and cruelty haven’t been told. They have. The issue is that despite global attention, the fundamental changes needed to prevent what happened in Rotherham happening again weren’t implemented.
As with so much, once the heat dies down, attention turns to the next crisis/disaster and the victims are once again forgotten. But for me personally, reading Prof Jay’s report for the first time will stay with me forever
We sat in stunned silence, teary eyed as the reality of what Rotherham’s girls had endured sunk in. It’s devastating to know that, a decade later, some victims still haven’t received justice and similar atrocities continue today.
With attention now back on these horrific crimes, we must focus on what matters - the safety and wellbeing of victims - and ensure they are not exploited yet again for political gain. There’s always been far too much focus on politics and not enough on protection around this.
It shouldn’t be a matter of party politics or points scoring. We’re talking about the systemic abuse of children. Every government should want to fix it. Every decent person feels sickened by it. We need bravery & working together to put measures in place to stop it. For good