Sexualisation of girls' clothes in the High Street

[cupcaske123]

I don't know if you're aware of the controversy about the strawberry top aimed at girls that has been withdrawn from sale. Anyway, here's an interesting article on the sexualisation of girls' clothes, it even mentions the MN campaign.
https://www.independent.co.uk/life-style/zara-childrens-clothing-high-street-b2599583.html

It feels like there's a load of paedos/ wrong uns working in the design department in plain sight trying to put the most sexualised stuff they can and get away with it?
It reminds me of some guys I knew that worked in animation. Not paedos, but they used to always try and sneak in as much innuendo or adult jokes as they could when making cartoons for preschoolers. Basically as an in joke, and also to allegedly amuse the parents. Nothing ever really dodgy ever went in though.
But this seems more sinister in some way.

I'm in total agreement with the sentiments and views expressed on here. Over 20 years ago, 2 of my neighbours were discussing this same topic, they were shocked that tops for girls as young as 6, had the words " this bitch bites", emblazoned on them. My point, not having daughters myself, is about women's clothing, particularly nightwear. Have you tried buying nighties or pyjamas that don't feature Winnie the pooh, or Minnie Mouse? Have a look, see how infantilised women's nightwear is. The only "adult" themed ones, was a set, including slippers with the words " future Mrs Grey" on. Oh the horror! WTH is going on?

I don’t think pedophiles are in the design department.

I think it’s almost worse. People genuinely see females as ornamental objects. Cute stuff. I think their brains are so firmly rooted in that mindset they don’t see the inappropriateness of it for little girls.

I concur. It's like they have been brainwashed by some extremely sophisticated form of mind control and have lost all common sense as a result.
What's even more shocking is the fact that parents are doing this to their little girls. The shitbirds in the marketing department of clothing manufacturers can't really be counted on to care about this, but parents certainly should care. They should see how dangerous this is.

I find I am feeling more and more upset, worried and even scandalised by the way some parents are allowing their clearly underage daughters to dress. I often see it at the shopping centre my son wroks in and last week in Penney's ( Irish Primark) I saw a young girl with her mother and siblings dressed in what I would regard as underwear- a matching tiny crop top and tiny skin-tight shorts that are like the knickers I started wearing in the 90s to avoid VPL. She was clrealy underage and at a guess, was no more than 13 and had aa very innocent look about her. My heart broke for her being let out in public like that by her own mother. Why oh why do parents do this?
The worst of all though is how some parents bring their daughters to Mass. I'm a practising Catholic, we belive Jesus is present in the Eucharist and the churches are His House yet there are Mass going Catholic parents bringin their daughters to Mass in clothing so tight and skimpy, it'd be the sort of thing you'd expect 20 somethings to wear to a nightclub, or at the very least, confined to female only gym sessions. I saw a father bring his child of a daughter, I would say she was no more than 11 years of age, in one of those matching crop top and skin tight skimpy shorts combos to Mass a few weeks ago. I don't see them usually but it was a funeral Mass so that usually brings people who aren't regular Mass goers but for the love of all that is Holy, WHY OH WHY would you even allow your CHILD to own such garments, never mind wear them out in public and worst of all, bring her to the House of the Lord God in them?
IMO allowing your minor daughters to wear such seriously immodest clothing anywhere is a form of child neglect. Allowing them to wear such clothing to Mass is a form of sacrilege as well! God help these young girls, they are being served on a platter to the worst types of men and I pray there will be a backlash against this, which I have started to regard as a form of child abuse and even pimping, as soon as possible!

My DD has just turned 23 and I remember buying her clothes in the boys section of Next or in Penney’s (Primark) because they actually covered her. Plus they were cheaper for some reason!

Nah, apparently it's super easy to buy appropriate clothing and no effort needed. Just pop into Asda and Tesco.

That's where they sell them.

It's not hard. It's as easy as buying milk - literally

Nothing new alas. One of the reasons I started making clothes for my 2. I can still recall the horror I felt when going into Adams clothing store (so going back 19 years or so) and seeing the girls clothing range was called "Tainted". Bloody awful...I emailed them with a complaint and didnt even get a response!

Some of these slogans on girl's clothes are horrendous. Ranging from gender stereotypes such as Be nice to sexual innuendo.

Just searched girls shorts on the Asda website. So either skin tight cycling shorts(choice of black or twee colours) or very tiny, impractical shorts . You were saying?

What are the sexual innuendo slogans on girls' tops?

4 out of 8 are not cycling, skin tight or impractical.

From the linked article:

Actual slogans on girls’ tops included: “So Many Boys, So Little Time”; “0 to Naughty in 6 Seconds”; “Don’t Touch What You Can’t Afford”; and “You Wish."

@Hateam they are much, much shorter than boys. For many reasons, that is shitty. I take the one example of board shorts. Knee length board shorts stop thighs getting excruciating board rash when you surf. Also sunburn and you can sit on more surfaces. Practical. Girls' board shorts are tiny. Can't surf, you get burned, can't sit. You can look sexy for the boys, who get to surf.

The Asda shorts are all tight or shorter than boys'. Why? Kids are basically the same shape and we want to keep them safe, free of burns, allowed to run around, cool. Boys shorts do that, girls ones don't.

They may be shorter but they're not hot pants.

They are not sexual or inappropriate - just shorter. That's a fashion difference that mums are happy with.

I'm not sure I would trust that organisation. I'm sure they push an agenda.

However I do accept some of those are inappropriate for young girls and do count as sexualisation.

On that basis, my mind has been changed and what the OP says is happening, is happening.

@Blubbled you would have had a heart attack at the last confirmation I went to.

I have 12yo twins and it is a nightmare. Th smile pros we've negotiated on and they have the slightly longer ones so their arse cheeks aren't hanging out.

I put my foot down on the shorts they came home with from primark that have the bum scrunch thing going on and the horrible seam free ones that literally show everything.

Swimwear for holiday was a nightmare. They wear costumes for swimming but insisted on bikinis which I'm fine with but not padded triangle bikinis with the arse cut out.

Well I am a mum and I'm not happy with it and it's part of the problem. Neither is DD who is actually the target audience.So no actually, I can't just pop into ASDA to get her shorts.

I taught GCSE and A level Textiles for 25 years. Social issues were always part of the specification.

It’s been going on for 20 odd years.

You say that, but you can only buy what’s on offer. I decided this year that I didn’t want my toddler daughter to wear either very short shorts or bike pants.

My local Sainsbury’s and Asda didn’t sell any. Actually buying her some half decent shorts took trawling quite a few different websites, eventually purchasing from Next - not a budget option and not what I’d usually choose for nursery.

I had a similar experience last winter trying to buy her sweatpants for nursery. Apparently little girls only wear thin leggings in winter. Again ended up at M&S so not a budget option.

She’s a toddler. If it’s this hard for someone who needs help putting on her shoes then it’s going to be much harder for a tween.

On holiday currently and our DC are some of the few 3-5 year olds not in triangle bikinis 😓

Ah Janey, I reckon I would have had a stroke as well! Fair play to you for putting the foot down!

Zara - leopards don't change their spots.

https://www.thesun.ie/fabulous/6843201/zara-slammed-sexualised-kids-campaign/