The backdrop for these trends is a real crisis for women’s rights and safety. Everywhere, there is a growing backlash to gender equality, manifesting in the popularity of misogynistic alpha-influencers and a general move away from feminism among younger generations
https://www.theguardian.com/society/article/2024/aug/10/from-brats-to-tradwives-why-do-we-keep-putting-women-into-subcultures