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Feminism: chat

Beavertown

48 replies

WorkSmarter · 19/08/2023 14:37

Am I being over sensitive in HATING the name Beavertown for some beer?

Every time I try and use We transfer there is a big yellow ad of Beavertown which I find misogynistic and unfunny, when I go to the pub their plastic beer mats are on the counter.

I know I am not the target market but am I being over-sensitive to this laddish, disrespectful branding?

Help me out here...!

OP posts:
WorkSmarter · 07/09/2023 23:15

WallaceinAnderland · 26/08/2023 21:07

Never did Cockburn any harm.

Grow up and stop being so juvenile.

😭😭I'm nearly 60 ok then

OP posts:
WorkSmarter · 07/09/2023 23:17

Theunamedcat · 26/08/2023 20:38

I'm old enough to remember "beaver hunt" tshirts of the 90s and early 2000 wore by obnoxious males looking for easy sex

Exactly! Have they missed this reference or are they channeling it? Either way it's bad!! 🤔😬

OP posts:
swimsong · 07/09/2023 23:24

Sign in a children's zoo.

Beavertown
lottiegarbanzo · 07/09/2023 23:28

I saw an ad for them earlier and thought the same OP. Yuck. Vulgar and puerile.

I guess you had to be there - in the 90s - for this to be an instant reflexive response to the word.

Veryverycalmnow · 07/09/2023 23:36

Beavers is a group of young cub scouts and an animal in my brain. I vaguely remember it being used by drunk lads in the 90s but nah, I don't think the beer name is at all meant in that way!

SleepingStandingUp · 08/09/2023 00:06

I sent a photo of the pub beer mat to my Beaver Leader because, Beavers

deydododatdodontdeydo · 08/09/2023 13:03

lottiegarbanzo · 07/09/2023 23:28

I saw an ad for them earlier and thought the same OP. Yuck. Vulgar and puerile.

I guess you had to be there - in the 90s - for this to be an instant reflexive response to the word.

I was there in the 90s when it was common usage too, but it's still not the intention of Beavertown Brewery to have this meaning.
Someone else rightly pointed out the Beavers cub scouts. Are they vulgar and peurile too?

LubaLuca · 08/09/2023 15:06

Even in the 90s, when a couple of American films foisted the euphemism on the world, we still had other more common, regular usages of the word. It's not the first definition that the average Brit thinks of - the animal, the Scouts, hard work.

Stop thinking about fanny op and enjoy a beer.

JustFrustrated · 08/09/2023 16:55

WorkSmarter · 07/09/2023 23:17

Exactly! Have they missed this reference or are they channeling it? Either way it's bad!! 🤔😬

So people have to give up their heritage to appease this attitude do they?

MoxieFox · 08/09/2023 21:26

Beavers are helping Britain fight climate change. We should name cities after them.

missmollygreen · 08/09/2023 22:20

Theunamedcat · 26/08/2023 20:38

I'm old enough to remember "beaver hunt" tshirts of the 90s and early 2000 wore by obnoxious males looking for easy sex

And that has anything to do with this because....?

lottiegarbanzo · 09/09/2023 09:15

The thing is that people's brains work by making connections, unconsciously and reflexively. So there is an instant response, which can then be tempered by rationalisation.

My instant response to 'Beavertown' is 'ick'. I think it's because it's beer (closely associated with the sort of bloke / lad who would use the term 'beaver' in a sexual, lascivious, vulgar way). Also something about 'Beavertown' and the poster design I saw, reads like a computer game, like 'town full of beavers, entered via drinking beer. Drink our beer, don your beer goggles and play hunt the beaver'. Yuck.

You can accuse my mind of vulgarity. I'd argue it has absorbed cultural influences. Either way, this implication is present - and clearly not only in my mind.

Given it exists, the makers and their advertisers have a choice about whether and how to reference that association. Their view may be that those of us responding with 'ick' are a small minority and don't overlap heavily with their target market and they'd probably be right. As it happens I do like interesting beer, have been to beer festivals and do notice and avoid stands with what I regard as puerile, sexually jokey names, because that's not an attitude I want to come face to face with.

Beavers as animals, as mini-cubs are not associated with beer. The animal does not live in towns. There's no direct association there. I'm fine with Belvoir cordial too.

Am delighted to read that the sexual reference is not prevalent in most posters' minds and that beavers the animals - which were not present in in the UK in the 90s but are now - are reclaiming their name.

MidnightOnceMore · 09/09/2023 09:18

Cariebo · 20/08/2023 14:03

I get your point. I certainly don't think they would have used beaver if it was slang for a penis. My local B&M shop stocks an energy drink called Pussy Juice. Just seeing it makes me want to vomit.

Think this is in a different league, that's grim.

PickledPurplePickle · 09/09/2023 09:20

You are being oversensitive - I love their branding, in fact I just bought some of their glasses for home. Keep seeing them in pubs and they look fun and different

lottiegarbanzo · 09/09/2023 09:25

I once came across a women's clothes shop called Gash. I suspect the owners thought they were being edgy and retro. I found that actually shocking, in an 'are you unhinged' kind of way. But I suspect the deeply misogynistic nastiness of that word has faded as it's long-since fallen out of use (I think), so it's possible they didn't quite understand the depth of the implication of what they were doing.

Sushione · 09/09/2023 09:26

It's no worse than Percy Pigs

Iheartmysmart · 09/09/2023 09:26

Meh. Can’t beat a pint of Neck Oil in my view.

lottiegarbanzo · 09/09/2023 09:29

I think accusations of sensitivity are a little misplaced. They misunderstand the unconsciousness of the reaction. You either 'see it' or you don't but once seen, the icky connotation cannot be unseen. That's not a choice, it's just there.

You can choose to ignore, discount, over-ride that reaction with other information but you can't unsee a mental image / reaction once experienced.

AnneValentine · 10/09/2023 08:42

Big reach.

Billi80 · 10/09/2023 23:32

im also pretty sure de Beauvoir was never actually called Beavertown…

Riva5784 · 17/09/2023 17:54

Billi80 · 10/09/2023 23:32

im also pretty sure de Beauvoir was never actually called Beavertown…

It was though.

When I first went there, maybe 20 years ago, there were still people calling it 'de beaver'. There were also people who pronounced it more like the French way 'de bow vwar'.

I think lately as the area has become wealthier there are more people who pronounce it the French way.

VoodooQualities · 22/09/2023 07:26

There's a local hedge trimming business near me and his van has a grinning cartoon man on the side with speech bubble saying 'because there's nothing like a well trimmed bush'.

I've never seen the bush trimmer himself but I imagine him to be a silly teenager or a revolting 40yo manchild.

VoodooQualities · 22/09/2023 07:30

It'd certainly cause me never to book him. But he'd probably sneer at me and tell me to get over myself, it's just a joke, I'm doing just fine I don't need your business anyway love.

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