Is there a thread about the Samsung running advert?

[Antarcticant]

www.bbc.co.uk/news/newsbeat-61242917

I couldn't find an existing thread (struggling with the new search function) - if there is I would be really grateful if you could link it.

I once had a male colleague lightheartedly tease me for being 'lazy' when I was mentioning getting a taxi home at night for a journey that would have been ten minutes' walk. It just hadn't occurred to him that there would be any reason other than laziness for a woman not to walk home alone after dark.

A tone-deaf advert in my opinion.

I held forth at length to poor DH when I saw that advert and am delighted to find that I clearly wasn’t going mad when I said it was utterly ridiculous.

Oh god it's complete fantasy.

I.worry enough walking home in.the dark and that's at 9/10 ish when there's still the odd person about. No way would I actually choose to get up in the middle of the night when I could lie in a ditch fir before anyone noticed me.

Wtd

I totally agree. I moan about this every time it comes on. What an excellent idea, running at night, on your own, wearing earbuds so you can’t hear anyone, and striking up chit chat with a lone man doing bike stunts. Outstanding.

Yes - while I agree women should be able to run when and where they like, with or without headphones, that idea belongs to an ideal world which sadly we are miles away from at the moment.

Who runs at 2am anyway?

That ad depicts a sense of freedom I have never felt I had as a woman. Ever.

Wouldn't it be wonderful if women were able to run in the middle of the night listening to music while feeling safe and free!

Sadly the ad is painfully unrealistic
www.itv.com/news/2022-04-28/samsung-ad-showing-woman-running-at-2am-offensive-and-unrealistic

Me. 1-2am was my favourite time. I did only run round the streets around my house though, nowhere rural.

I’m not a runner and it was obvious that as a concept it was highly flawed, when the majority of women don’t feel safe walking home at night (let alone running at 2am wearing headphones).

An ad clearly devised by men. I ranted about it to DH the first time i saw it. Utterly tone-deaf.

"That ad depicts a sense of freedom I have never felt I had as a woman. Ever."

The only times I've had that sense of freedom was when put alone with my dog. I'd walk places or times of night I'd never walk alone.

It would be funny if it wasn't so fucking sad and demoralising

I've just found this thread and glad I'm not the only one who thinks the ad is complete out of touch horse-shit :)

When I first saw it I assumed it was going to be about a safety app or something. I agree, it’s completely unrealistic.

I saw it as a fantasy created by a woman. I like it.

the lyric choice "and the message coming from my eyes/says leave it alone".

I thought it was intended as a piece of fantasy.

I have been out at 2am but sadly walking rather than running.

I also ranted when I first saw it. Complete fantasy!

The saddest thing about that ad is that my teen daughter watched it and said, what woman would go running on her own at night? She'd most likely be killed 🙁

DH and I both think the advent is rubbish, but for differing reasons.

Mine: what woman goes running at 2am, wearing headphones?

Him: why would you not be in bed at 2am?

He agreed with me and I agreed with him.

The most shocking thing is the revelantion by ONS that half of all women have felt unsafe at some point when walking alone in the dark.
I would have estimated it at 100% for women, and probably 50% for men as well.

in a previous job I took a taxi home at 9.30pm,dark instead of walking to bus station alone waiting for bus and then walking home. Tried to get expenses but told that only covered from 10pm. This was generally a 9-5 job, I can’t drive due to disability. I was a trainee so did not challenge at the time. thinking back makes me angry.

As others have already said, I doubt any women were involved in the creation of the advert.

(And on a side note, what an awful drippy version of a perfectly decent song!)

Good to know I wasn't the only one who started ranting at whoever was in the room when I first saw this advert. Utterly ridiculous and tone deaf. I'm glad it's been called out online.

Honestly though, who in their right mind would sign that off?🙄

If it was clear in the ad that it was a fantasy/ideal/utopia I would have no problem with it at all. The idea of a woman running when, where and how she wants, without fear, is a powerful one (all the more so because it highlights that it's not reality at the moment).

But the advert as presented comes across as pitifully unrealistic.

Goodness I would love that sense of freedom. What offensive dross.

i feel bad thar one of my reactions was that she does not run like a runner. And another one was that the knee socks were a bit creepy. The only runners I know that wear them are pretty serious long distance folk who are more likely to wear a old racing top and a race belt than have full make up and bouncy hair.

I have the opposite frustration. It drives me mad when people "insist" I get a taxi or a lift for a short walk.

I don't run on my own in the dark because it's not enjoyable, but I do run in the woods on my own, which lots of people are appalled by.

OK, there may be a small risk attached, but it's my risk to take.

Yes, it's for everyone to do their own 'risk assessment' WoodenClock.

I wonder how many male runners even consider risk when deciding where/when to run? I'm not saying none do - there are some areas that are going to be unsafe for anyone after dark - but I'd bet that many never have to give it a second thought.