Feminism: chat
Is there a thread about the Samsung running advert?
Antarcticant · 28/04/2022 17:00
www.bbc.co.uk/news/newsbeat-61242917
I couldn't find an existing thread (struggling with the new search function) - if there is I would be really grateful if you could link it.
I once had a male colleague lightheartedly tease me for being 'lazy' when I was mentioning getting a taxi home at night for a journey that would have been ten minutes' walk. It just hadn't occurred to him that there would be any reason other than laziness for a woman not to walk home alone after dark.
A tone-deaf advert in my opinion.
Whatwouldscullydo · 28/04/2022 17:06
Oh god it's complete fantasy.
I.worry enough walking home in.the dark and that's at 9/10 ish when there's still the odd person about. No way would I actually choose to get up in the middle of the night when I could lie in a ditch fir before anyone noticed me.
Wtd
2New · 29/04/2022 07:50
That ad depicts a sense of freedom I have never felt I had as a woman. Ever.
Wouldn't it be wonderful if women were able to run in the middle of the night listening to music while feeling safe and free!
Sadly the ad is painfully unrealistic 
www.itv.com/news/2022-04-28/samsung-ad-showing-woman-running-at-2am-offensive-and-unrealistic
Bagadverts · 29/04/2022 09:46
in a previous job I took a taxi home at 9.30pm,dark instead of walking to bus station alone waiting for bus and then walking home. Tried to get expenses but told that only covered from 10pm. This was generally a 9-5 job, I can’t drive due to disability. I was a trainee so did not challenge at the time. thinking back makes me angry.
Antarcticant · 29/04/2022 12:07
EmmaH2022 · 29/04/2022 08:39
I saw it as a fantasy created by a woman. I like it.
the lyric choice "and the message coming from my eyes/says leave it alone".
I thought it was intended as a piece of fantasy.
I have been out at 2am but sadly walking rather than running.
If it was clear in the ad that it was a fantasy/ideal/utopia I would have no problem with it at all. The idea of a woman running when, where and how she wants, without fear, is a powerful one (all the more so because it highlights that it's not reality at the moment).
But the advert as presented comes across as pitifully unrealistic.
HoyaSaxa · 29/04/2022 17:01
Goodness I would love that sense of freedom. What offensive dross.
i feel bad thar one of my reactions was that she does not run like a runner. And another one was that the knee socks were a bit creepy. The only runners I know that wear them are pretty serious long distance folk who are more likely to wear a old racing top and a race belt than have full make up and bouncy hair.
WoodenClock · 29/04/2022 17:04
Antarcticant · 28/04/2022 17:00
www.bbc.co.uk/news/newsbeat-61242917
I couldn't find an existing thread (struggling with the new search function) - if there is I would be really grateful if you could link it.
I once had a male colleague lightheartedly tease me for being 'lazy' when I was mentioning getting a taxi home at night for a journey that would have been ten minutes' walk. It just hadn't occurred to him that there would be any reason other than laziness for a woman not to walk home alone after dark.
A tone-deaf advert in my opinion.
I have the opposite frustration. It drives me mad when people "insist" I get a taxi or a lift for a short walk.
I don't run on my own in the dark because it's not enjoyable, but I do run in the woods on my own, which lots of people are appalled by.
OK, there may be a small risk attached, but it's my risk to take.
Antarcticant · 29/04/2022 17:25
Yes, it's for everyone to do their own 'risk assessment' WoodenClock.
I wonder how many male runners even consider risk when deciding where/when to run? I'm not saying none do - there are some areas that are going to be unsafe for anyone after dark - but I'd bet that many never have to give it a second thought.
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