John Lewis Ad Pulled for Sexist Stereotyping Writ Large

[LittleWingSoul]

www.theguardian.com/business/2021/oct/27/john-lewis-pulls-controversial-advert-for-being-potentially-misleading?CMP=Share_AndroidApp_Other

It first ran on 11 October and featured a young boy dressed in his mother’s makeup, dress, jewellery and heels, marching around his home smearing paint on the walls, kicking shoes at lamps, throwing an umbrella at a vase, spilling a glass and throwing glitter into the air.

Viewers had been concerned about a range of issues to do with the ad. One Telegraph writer went as far as to say the 60-second advert “represented a terrifying snapshot of all that’s wrong with Britain right now”.

Judith Woods suggested it had been “dreamed up by Generation Rent, who have no idea – no concept – of how much blood, sweat and toil grownups put into buying a house and making it nice”.

A Daily Mail writer called it a “stupidly provocative and divisive advert” that had failed to hit its mark and had instead indulged in “sexist stereotyping writ large

Surley it was pulled for implying your insurance cover would cover more then it actually does?

To be honest, when I watched it, I thought it was interesting that a boy dressed up in feminine clothing was trashing the house while the mother and sister had to just watch it happen and didn't intervene. I thought it could be seen to send quite a different message.

Can anyone put a link to the alternative ad that’s not via Twitter? I don’t have access to @blablafishcakes Twitter feed (have requested but not been accepted (yet)).
Thanks

Glad you mentioned that Claudia. It's incredibly insulting to suggest that people priced out of the housing market are not 'grownups' and have no idea about working hard to provide a nice home for themselves or their families. I hope there was some backlash to that grossly classist comment.