Thanks for the video link- your work looks incredibly interesting and valuable. I’m a bit confused about the difference between what the Hearts charity do and Human Milk foundation, but in any case that is a great video which will be very effective in raising awareness for the charities involved.
To start a MN campaign it looks like you have to start a thread in the Campaigns section and ask them to take it on, which MNHQ will then decide whether or not to do. Explainer here www.mumsnet.com/h/campaigns
You can start a thread in the Campaigns topic here calling for your campaign to be picked up by MN: www.mumsnet.com/Talk/mumsnet_campaigns
I wondered about the scaling up that you mentioned- does your charity have to work individually with donors and parents and individually with each hospital, which sounds like a vast amount of work to make your donation resources vs public benefit equitably accessible? There must be way more than 40 NICUs and maternity units in the UK, presumably in the hundreds? Or do you work with hospitals at Health Board/CCG level? Or via overarching National level partnerships with the bodies which set the patient pathways and commissioning, in partnership?
Where does the work of your charity stop and start and the work of the NHS take over? I’m still not quite clear what it is exactly that you need the public support or public money to help you to do. Identifying that really clearly would obviously help in your letter campaign or if a Mumsnet campaign could be got off the ground.
For example, seeing the couriers on the promotional video presumably delivering breastmilk milk, are you working with NHS transport and they cover that side of it, or is couriering another thing that you have to raise money for? And does your charity pay for the pasteurisation of the milk or does the NHS cover that?
You may not be looking for this, but if you want to ask MNers for advice and support about how you might raise extra funds or secure long term financial support to grow what you do, it might help to talk a bit more about how the current relationship with the hospitals and the NHS works more broadly. Does the NHS see what you offer to their patients, by providing their babies with donated pasteurised human milk, as an (optional) part of evidenced good (medical) care for a baby with proven benefits, or is it seen like more of a social support activity that might support the mother if she wants to breastfeed in future, or if she knows she won’t be able to do that herself (but really values the opportunity to give her baby breastmilk), or is it both of those aspects?
It feels like the emphasis in how the NHS sees your work and its benefits would be likely to affect how they will work with the charity or fund some or most of its work (or not) and that will affect how your fundraising works overall?
For example if NHS bodies see what you do as a social benefit and therefore just a ‘nice to have’ non-essential. Presumably then, providing donated milk would be more expensive for the NHS to organise and fund than buying formula? or they may see it as more time consuming and effortful to provide or even more potentially risky to babies’ health than formula would be? In which case there would be other issues to raise with them regarding patient benefit.
So anything more you can say on here about how you would ideally like any interested MNers to try to help you in your work would be helpful.
Finally, you might not want to comment publicly on the future legal changes side of this, or on the commercial companies moving into this area, but hopefully the Trustees of the various breast milk donation charities listed on your video will be thinking about those issues.
As you probably know from lots of different fields, the wider context of donated goods being offered within an otherwise commercial market can affect the take-up by the recipients of the donation. A predominately commercial context can affect how recipients value the donated goods vs paid-for goods, and also extremely crucially, the issues of value, earning potential and potential exploitation coming from a predominantly commercial market can also affect the willingness of donors to donate whatever it is that is needed by the charity to make the altruistic system work. And wider public support for the principle of donation.
Obviously these wider context questions are key for the Trustees or charities leadership teams to get involved with. All forms of donations and receiving donated goods/services are ‘political’ in some way so it’s really important that they don’t shy away from that, as some charities seem to do. Legally, charities can call for Parliament to make legal changes where needed so if they wanted to, they can campaign on this or ask the public to do so on their behalf. Obviously for all I know, the Trustees here are already working on these areas so that’s just a general comment really. Good luck with your charitable work and with scaling it up!